What does the website aim to achieve?
In addition to the law firm's website, this microsite presents the main topic of "cancellation agreements and severance pay" independently.
The microsite is actively advertised via social media and Google and informs managing directors and senior executives about the law firm's services in negotiating termination agreements. Clients who would like legal representation for this should simply contact the law firm and arrange a consultation.
Who is the target group?
Managing directors and senior executives who need legal advice and representation vis-à-vis their employer.
How is the website designed for this?
User guidance and technical framework
A one-pager with a separate contact form was chosen as the format with a modern and clear design in the style of the lawyer's website. In addition to information and convincing arguments in favour of the service, visitors always have the opportunity to get in touch. Two contact channels are available for this purpose: writing a message and calling the office of the law firm.
The generous design with full-surface photos, buttons in the corporate design and graphically designed colour areas guides the user visually and in terms of content until contact is made (lead).
