Audit of your website -
Performance, data protection, user experience

Audit of your website

Analysing the current situation

The aim of the audit is to get a clear idea of what measures are necessary to increase visibility on the web and make the website an effective work and marketing tool. The audit covers four areas: CMS and hosting, theme and plugins, data protection status, content and SEO status, user-friendliness.

Based on the results, you can plan the necessary measures and estimate the likely costs, from small adjustments to comprehensive content enhancements. A clear cost estimate helps you to utilise your budget efficiently and generate more organic traffic in the long term.

CMS and hosting

Does your website use WordPress as a content management system? Current status of the WordPress installation and webspace hosting. WordPress is an excellent CMS. However, it places special demands on web space hosting, especially if it manages an online shop together with WooCommerce. High-performance hosting is therefore the basis for a fast and stable online shop.

Theme and plugins

The theme and plugins used are crucial for a fast WordPress website. However, changing the theme can cause considerable costs, as this is often equivalent to a complete redevelopment of the website. It is equally important to regularly check the plugins used. A theme that is overloaded with functions or superfluous plugins slow down the loading time of the website and can cause security vulnerabilities.

Legal requirements

Your website must comply with current data protection regulations. This includes, among other things, the implementation of a cookie banner, the privacy policy and the secure transmission of data. A regular check of these aspects is essential to avoid legal problems and gain the trust of your users.

Content and SEO status

What is the on-page SEO status of the website? The analysis is the basis for subsequently improving visibility in search engines.

During the audit, the content and SEO status is checked from 2 perspectives: 

• Homepage and service pages
• Entire website

5 criteria are considered:

• Structure:
  • Structure with meaningful headings (H1, H2, H3) with keywords, intro/overview at the beginning of the text, conclusion/summary at the end of the text? Several pages on one topic?
• Quality:
  • Quality content, comprehensive and with added value for users?
• Scope:
  • Home page and service pages 500 - 1000 words each?
• Media:
  • scaled, format .webp, compression?
• Meta data:
  • Title tag, meta description, media: ALT text, author information, title tag, file name?

Usability / user-friendliness

Is the operation of your website/webshop intuitive, logical and functional? Is it easy for visitors to find their way around and can they find the information they need quickly? For a web shop in particular, quick and easy operation is a decisive criterion for a company's success.

Once you have analysed the current state of your website, it is time to plan the future. Ask yourself what you want to achieve with your website. Should it primarily be used for customer acquisition, expanded as a platform for e-commerce or perhaps provide more content such as blog posts and resources?

Technical requirements

Depending on your objectives, technical adjustments may need to be made. Perhaps new functions need to be integrated or existing systems optimised. With the help of the website audit, you can decide whether these adjustments are possible with your current website or whether a fundamental overhaul is necessary. It is important to find a balance between cost efficiency and future-proofing.

Development of alternative scenarios

Depending on your company's goals and budget, different approaches may make sense:

• Focus on cost minimisation:
  • If the focus is on reducing expenditure, smaller, targeted improvements can be made to the existing website. This can include, for example, removing unnecessary plugins, optimising loading times or minor design adjustments.
• Focus on future-proofing and expandability:
  • If your company is planning to use the website as a central component of its marketing strategy in the long term, a comprehensive overhaul may make sense. This could include the introduction of a new theme, the integration of additional functions such as an online shop or appointment booking system as well as optimised user management.

A professionally conducted website audit helps you to make an informed decision about which strategy best suits your company. It provides you with the information you need to develop a website that not only meets current requirements, but is also ready for future challenges.

Conclusion

An existing website offers many opportunities to utilise it as an effective marketing tool. With a targeted audit, a thorough analysis of the current status and a clear vision for the future, you can optimise your website and thus sustainably increase your company's visibility online. In doing so, you should always keep an eye on both the costs and the long-term expandability.