{"id":54718,"date":"2024-04-07T13:52:00","date_gmt":"2024-04-07T11:52:00","guid":{"rendered":"https:\/\/wp-web.design\/?page_id=54718"},"modified":"2026-05-10T09:46:16","modified_gmt":"2026-05-10T07:46:16","slug":"above-the-fold-how-to-receive-visitors-on-your-homepage","status":"publish","type":"blog","link":"https:\/\/netzwerk.design\/en\/blog\/above-the-fold-wie-empfangen-sie-besucher-auf-ihrer-startseite\/","title":{"rendered":"Above the fold - How do you receive visitors on your homepage?"},"content":{"rendered":"

Good web design today places great value on a clear and simple design of the user interface (UI) and user experience (UX). Otherwise, visitors will quickly leave the website, a lost opportunity to convince and win over customers with your own content (quality content).<\/p>\n\n\n\n

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<\/path><\/path><\/svg><\/span>Above the Fold<\/span><\/h2>\n\n\n\n

The \"above the fold\" area on a website plays a special role in the first contact with the visitor and their \"tuning in\" to the entire website. The term \"above the fold\" originates from the print media. Newspapers were the fastest way to disseminate and receive information far and wide. As can be seen in the photo in the article, a common distribution channel for newspapers was newsstand sales. Newspapers are folded once and the top half of the front page is prominently displayed on the newsstand. This is the \"lead story\" for this issue. The title is correspondingly large-format and informative. This area above the fold decides whether or not the newspaper is bought that day. Everything in this upper half of the title is referred to as \"above the fold\".<\/p>\n\n\n\n

The term and its meaning can be applied to a website, because the \"above the fold\" of a website is the area that is immediately in the visitor's field of vision. The design and content of this area are therefore particularly important in web development. How do you welcome your visitors on your homepage?<\/p>\n<\/div>\n\n\n\n

The \"Page Hero\" - key to the first impression<\/h2>\n\n\n\n

The \"above the fold\" area or \"page hero\" plays a crucial role in the first impression your website makes on visitors. It should be carefully designed to attract visitors' attention and encourage them to stay on the page and explore it further.<\/p>\n\n\n\n

Criteria for the design of the Page Hero<\/h3>\n\n\n\n
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  1. Meaningful and appealing headline\n