{"id":884,"date":"2024-02-01T20:33:00","date_gmt":"2024-02-01T19:33:00","guid":{"rendered":"https:\/\/wp-web.design\/?page_id=884"},"modified":"2026-05-10T09:47:36","modified_gmt":"2026-05-10T07:47:36","slug":"company-presentation-on-websites-checklist","status":"publish","type":"blog","link":"https:\/\/netzwerk.design\/en\/blog\/unternehmensdarstellung-website-checkliste\/","title":{"rendered":"Checklist - How do you present your company on your website?"},"content":{"rendered":"<p class=\"gb-text topline gb-text-9c729d5d slogan-big\">Show what you are good at!<\/p>\n\n\n\n<h2 id=\"checkliste-quality-content-fur-ihre-website\" class=\"gb-text gb-text-20f39189\">Checklist - Quality content for your website<\/h2>\n\n\n\n<p class=\"gb-text topline-a\"><strong>The quality of your content counts.<\/strong><\/p>\n\n\n\n<p class=\"gb-text gb-text-cd2ebacc\">A convincing company presentation on your website can make the difference between a potential customer contacting you or switching to the competition. Here are 10 questions to help you present your company in the best possible way:<\/p>\n\n\n\n<ol class=\"wp-block-list fw500\">\n<li>What characterises you \/ your company?\n<ul class=\"wp-block-list\">\n<li>Gather a list of characteristics that make your company unique. These should reflect the core values and corporate culture.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>What services do you offer?\n<ul class=\"wp-block-list\">\n<li>Create a detailed overview of your services or products. Explain what each offer includes and what problems it solves.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>For whom?\n<ul class=\"wp-block-list\">\n<li>Define your target group. Who do you want to reach and whose needs are you addressing?<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>How do customers benefit from your services?\n<ul class=\"wp-block-list\">\n<li>Describe the advantages and benefits that customers gain from your services or products. Use concrete examples and testimonials.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>What is my \/ our offer worth?\n<ul class=\"wp-block-list\">\n<li>Clearly explain the value of your services and why they justify this price. Don't forget to emphasise the quality and added value.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>How do you want your target group to perceive you?\n<ul class=\"wp-block-list\">\n<li>Determine the desired associations that your target group should have with your company, e.g. experienced, practical, personal, dynamic, etc.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>What do I stand for as an entrepreneur \/ do we stand for as a company?\n<ul class=\"wp-block-list\">\n<li>Formulate a meaningful sentence that summarises your values and your mission.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>How do I \/ we differentiate ourselves from other providers with the same or a similar service portfolio?\n<ul class=\"wp-block-list\">\n<li>Find your unique selling points (USPs) and emphasise them in your company presentation.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Which colours and symbols represent my \/ our company?\n<ul class=\"wp-block-list\">\n<li>Choose colours and symbols that support your brand identity and convey the desired message.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Which keywords (search terms) do interested parties use to search for my \/ our company services on the Internet?\n<ul class=\"wp-block-list\">\n<li>Use tools such as Google Keyword Planner for comprehensive research and create a list of relevant keywords.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 id=\"schreiben-sie-sich-ihre-antworten-auf-die-fur-sie-relevanten-fragen-auf\" class=\"gb-text\">Write down your answers to the questions that are relevant to you<\/h2>\n\n\n\n<p class=\"gb-text\">It is worth investing time in preparing your company presentation. Because your website should answer these questions and leave a clear, convincing impression.<\/p>\n\n\n\n<p class=\"gb-text\">For me as a web developer, it is important to know and understand the intentions and visions of my customers so that I can realise the website in line with their wishes.<\/p>\n\n\n\n<h2 id=\"unterstutzung-bei-der-erstellung-ihrer-inhalte\" class=\"gb-text\">Support with the creation of your content<\/h2>\n\n\n\n<p class=\"gb-text\">I can help you with this process as part of the development of your website. Provide me with your answers as a briefing and I will support you:<\/p>\n\n\n\n<ul class=\"wp-block-list fw500\">\n<li>Questions and follow-up\n<ul class=\"wp-block-list\">\n<li>To ensure that all important points are covered.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Image search\n<ul class=\"wp-block-list\">\n<li>I find suitable images that visually support your content.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Recommendations\n<ul class=\"wp-block-list\">\n<li>For colours, fonts and design that reinforce your brand message.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Editing your content\n<ul class=\"wp-block-list\">\n<li>I work with experienced copywriters to optimise your texts.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"gb-text topline\">Further benefits<\/p>\n\n\n\n<h3 id=\"seo-ihre-unternehmensdarstellung-als-grundlage\" class=\"gb-text\">SEO - Your company presentation as a basis<\/h3>\n\n\n\n<p class=\"gb-text\">Your answers from the questionnaire are also very useful for successful search engine optimisation (SEO)! <\/p>\n\n\n\n<p class=\"gb-text\">They are an excellent basis for subsequent keyword research. This includes:<\/p>\n\n\n\n<ol class=\"wp-block-list fw500\">\n<li>Initial collection of ideas:\n<ul class=\"wp-block-list\">\n<li>Think about what terms your customers might use to find your services or products. Think of different synonyms and related terms.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Use of tools:\n<ul class=\"wp-block-list\">\n<li>Use SEO tools such as the Google Keyword Planner, Ahrefs or SEMrush to analyse the search volume and competitiveness of your keywords.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Competitive analysis:\n<ul class=\"wp-block-list\">\n<li>Analyse your competitors' websites. Which keywords do they use and how well do they rank for them? This can help you to identify gaps and opportunities.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Create a keyword list:\n<ul class=\"wp-block-list\">\n<li>Create a list of 10 to 25 relevant keywords that you would like to include on your website. Make sure to include both main and long-tail keywords.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Keyword evaluation:\n<ul class=\"wp-block-list\">\n<li>Evaluate the keywords according to relevance and search volume. Prioritise keywords that have a high search volume and low competition.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"gb-text gb-text-a24bde08\">On-page optimisation of your website:<\/p>\n\n\n\n<p class=\"gb-text\">We can refine and expand the resulting on-page optimisation together after the go-live of your website.<\/p>\n\n\n\n<p class=\"gb-text-e1a95427\"><span class=\"gb-shape\"><svg viewbox=\"0 0 20 20\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M4.5 3A1.5 1.5 0 0 0 3 4.5v6A1.5 1.5 0 0 0 4.5 12H6v1H4.5A2.5 2.5 0 0 1 2 10.5v-6A2.5 2.5 0 0 1 4.5 2h6A2.5 2.5 0 0 1 13 4.5v6a2.5 2.5 0 0 1-2.5 2.5H9v-1h1.5a1.5 1.5 0 0 0 1.5-1.5v-6A1.5 1.5 0 0 0 10.5 3zm5 4H11v1H9.5A1.5 1.5 0 0 0 8 9.5v6A1.5 1.5 0 0 0 9.5 17h6a1.5 1.5 0 0 0 1.5-1.5v-6A1.5 1.5 0 0 0 15.5 8H14V7h1.5A2.5 2.5 0 0 1 18 9.5v6a2.5 2.5 0 0 1-2.5 2.5h-6A2.5 2.5 0 0 1 7 15.5v-6A2.5 2.5 0 0 1 9.5 7\" fill=\"currentColor\"><\/path><\/svg><\/span><span class=\"gb-text\"><a href=\"https:\/\/netzwerk.design\/en\/seo-on-page\/\">This is how we optimise the structure, layout and content of your website step by step<\/a><\/span><\/p>\n\n\n\n<p class=\"gb-text gb-text-00a4eaa3\">Important points for the off-page optimisation of your website, which can also be considered in advance:<\/p>\n\n\n\n<ul class=\"wp-block-list fw500\">\n<li>Backlink building\n<ul class=\"wp-block-list\">\n<li>Work on getting high quality backlinks from trusted sites. This will increase the authority of your website and improve its ranking.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Social media presence\n<ul class=\"wp-block-list\">\n<li>Use social media platforms to share your content and drive traffic to your website. Social signals can also support SEO.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Local SEO\n<ul class=\"wp-block-list\">\n<li>It is important for local businesses to be present on platforms such as Google My Business. Make sure that your data (name, address, telephone number) is up to date.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"gb-text topline\">Development of your company website<\/p>\n\n\n\n<h2 id=\"uberzeugen-sie-mit-ihrer-unternehmenswebsite\" class=\"gb-text\">Convince with your company website<\/h2>\n\n\n\n<p class=\"gb-text\">I will work with you to develop a website that suits you. Together we will ensure that your website provides convincing answers to all your customers' important questions.<\/p>\n\n\n\n<p class=\"gb-text\">This is how we create a strong online presence that optimally represents your company and makes it successful in the long term.<\/p>\n\n\n\n<a class=\"gb-text button-cta gb-text-c561285d\" href=\"\/en\/shop\/book-an-appointment\/\">Make an appointment<\/a>","protected":false},"excerpt":{"rendered":"<p>You want to fundamentally redesign your website and be successful with it. You should answer these questions about your company's image beforehand.<\/p>","protected":false},"featured_media":117690,"template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"Checkliste- Unternehmensdarstellung auf Webseiten","_seopress_titles_desc":"Ihren Webauftritt neu gestalten? 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