{"id":137764,"date":"2026-04-16T12:57:59","date_gmt":"2026-04-16T10:57:59","guid":{"rendered":"https:\/\/netzwerk.design\/?page_id=137764"},"modified":"2026-10-20T14:13:38","modified_gmt":"2026-10-20T12:13:38","slug":"about-claus-pescha-network-design","status":"publish","type":"page","link":"https:\/\/netzwerk.design\/en\/ueber-claus-pescha-netzwerk-design\/","title":{"rendered":"Claus Pescha \u2013 web developer and web designer based on Lake Ammersee"},"content":{"rendered":"<div class=\"gb-element-9625df5c alignfull\">\n<div class=\"gb-element-f00f9d14\">\n<div class=\"gb-element-a7d2650a\">\n<div class=\"gb-element-221d289a\">\n<p class=\"gb-text\">My name is Claus Pescha, and I am the owner of netzwerk.design. Since 2010, I have been developing and managing WordPress websites and online shops for medical practices, law firms, craft businesses and companies \u2013 personally and without any middlemen. My office is in Utting on Lake Ammersee; my clients are based in Munich, the surrounding region and throughout Germany.<\/p>\n\n\n\n<a class=\"gb-text button-cta\" href=\"\/en\/shop\/book-an-appointment\/\">Book a project meeting<\/a>\n<\/div>\n\n\n\n<div>\n<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" class=\"gb-media-3d7ab5fa\" alt=\"Claus Pescha, web developer and web designer\" src=\"https:\/\/netzwerk.design\/wp-content\/uploads\/2Q1A8329_edit-q2.webp\" srcset=\"https:\/\/netzwerk.design\/wp-content\/uploads\/2Q1A8329_edit-q2.webp 1000w, https:\/\/netzwerk.design\/wp-content\/uploads\/2Q1A8329_edit-q2-600x600.webp 600w, https:\/\/netzwerk.design\/wp-content\/uploads\/2Q1A8329_edit-q2-200x200.webp 200w, https:\/\/netzwerk.design\/wp-content\/uploads\/2Q1A8329_edit-q2-768x768.webp 768w, https:\/\/netzwerk.design\/wp-content\/uploads\/2Q1A8329_edit-q2-12x12.webp 12w, https:\/\/netzwerk.design\/wp-content\/uploads\/2Q1A8329_edit-q2-100x100.webp 100w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\n<\/div>\n<\/div>\n\n\n\n<p class=\"gb-text gb-text-98b05ba3\">Claus Pescha<br>Web developer, web designer, graduate geographer<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 id=\"wie-ich-arbeite\" class=\"gb-text\">How I work<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For me, every project begins with listening. I ask lots of questions to understand what makes a company tick, what it stands for and who it wants to reach. Only then do I develop a concept.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are two things that run through every website I develop: clarity and authenticity. Clarity about a company\u2019s own strengths and services, about its target audience, and about what information really matters to them. And a website that reflects the people behind it, rather than coming across as generic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Long-term client relationships are important to me. I work with many websites over the course of several years, continuing to develop them, and I\u2019m always available if something needs to be done quickly. I take personal responsibility for every result, even when I use AI as a tool.<\/p>\n\n\n\n<h2 id=\"was-ein-geograph-im-webdesign-verloren-hat\" class=\"gb-text\">What a geographer is doing in web design<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">More than you might think. It was whilst studying in the 90s that I developed a passion for programming, and through my geography studies I learnt to look at a topic from many different angles: How are things connected? What is essential, and what is merely incidental? And how can a complex issue be presented in such a way that others understand it straight away?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These are precisely the questions I ask myself about every website. A good website is not just a collection of pages, but a system in which content, structure and technology work together. It guides visitors to their destination without them having to think about it.<\/p>\n\n\n\n<h2 id=\"mein-weg\" class=\"gb-text\">My Journey<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Studied geography at the University of Kiel, graduating with a degree in geography<\/li>\n\n\n\n<li>Public relations work in the field of renewable energy: the aim here was to explain complex topics in an accessible way \u2013 an experience that helps me today with every website concept I develop.<\/li>\n\n\n\n<li>2010: Founding of netzwerk.design and a focus on WordPress<\/li>\n\n\n\n<li>Around 100 completed projects, with a focus on doctors\u2019 surgeries, law firms, craft businesses and cultural organisations<\/li>\n\n\n\n<li>In-house plugin development for requirements not covered by any existing plugin<\/li>\n\n\n\n<li>AI-supported workflows in development, content and search engine optimisation since 2025<\/li>\n<\/ul>\n\n\n\n<h2 id=\"design-und-technik-aus-einer-hand\" class=\"gb-text\">Design and technology from a single source<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nowadays, it no longer makes sense to separate web design and programming. Anyone who designs needs to know what is technically possible. And anyone who programmes should understand what a design is intended to achieve. Because I combine both, there is no need for time-consuming back-and-forth between designers and developers. The result: streamlined processes, fewer rounds of revisions and websites that feel like a single, cohesive whole.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From a technical perspective, I deliberately opt for streamlined solutions rather than cumbersome page builders. GeneratePress and GenerateBlocks enable me to create websites that load quickly and are easy to maintain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The name netzwerk.design embodies the idea of bringing together the right skills for every project. For logo design and corporate identity, I work with experienced designers as required; for photography, I collaborate with photographers or take the camera myself. Texts are created in dialogue with AI, and I take editorial responsibility for them.<\/p>\n\n\n\n<h2 id=\"abseits-des-bildschirms\" class=\"gb-text\">Away from the screen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When I\u2019m not working on websites, I enjoy cycling, cooking or taking photos. You can also find some of my photos on this website.<\/p>\n\n\n\n<p class=\"gb-text-4d6561dc\"><span class=\"gb-shape\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"1em\" height=\"1em\" viewbox=\"0 0 20 20\" aria-hidden=\"true\"><path fill=\"currentColor\" d=\"M4.5 3A1.5 1.5 0 0 0 3 4.5v6A1.5 1.5 0 0 0 4.5 12H6v1H4.5A2.5 2.5 0 0 1 2 10.5v-6A2.5 2.5 0 0 1 4.5 2h6A2.5 2.5 0 0 1 13 4.5v6a2.5 2.5 0 0 1-2.5 2.5H9v-1h1.5a1.5 1.5 0 0 0 1.5-1.5v-6A1.5 1.5 0 0 0 10.5 3zm5 4H11v1H9.5A1.5 1.5 0 0 0 8 9.5v6A1.5 1.5 0 0 0 9.5 17h6a1.5 1.5 0 0 0 1.5-1.5v-6A1.5 1.5 0 0 0 15.5 8H14V7h1.5A2.5 2.5 0 0 1 18 9.5v6a2.5 2.5 0 0 1-2.5 2.5h-6A2.5 2.5 0 0 1 7 15.5v-6A2.5 2.5 0 0 1 9.5 7\"><\/path><\/svg><\/span><span class=\"gb-text\"><a href=\"\/en\/photography\/\">About photography<\/a><\/span><\/p>\n\n\n\n<h2 id=\"was-kundinnen-uber-die-zusammenarbeit-sagen\" class=\"gb-text\">What customers say about working with us<\/h2>\n\n\n\n<div class=\"gb-element-429c45ba\">\n<div class=\"gb-element-b105e41d\">\n<p class=\"gb-text\"><em>Claus Pescha stands out thanks to a combination of three key areas of expertise: design, programming skills and extensive knowledge of data protection. Mr Pescha is a man of his word; you can rely on him 100% to meet agreed deadlines.<\/em><\/p>\n\n\n\n<p class=\"gb-text gb-text-a518d14c\">\u2014 Sabine Walter<br>Management Consultancy &amp; Coaching<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-33ab0e50\">\n<p class=\"gb-text\"><em>He is a brilliant and experienced web designer who listens carefully, understands clients\u2019 needs and quickly finds the right solutions.<\/em><\/p>\n\n\n\n<p class=\"gb-text gb-text-1aa40f96\">\u2014 Anja Kleinhans<br>Theatre Management<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-9ad1d319\">\n<p class=\"wp-block-paragraph\"><em>He\u2019s a pleasure to work with, and you can tell that Claus really enjoys his work. He\u2019s a web developer you can simply rely on.<\/em><\/p>\n\n\n\n<p class=\"gb-text gb-text-113e1b74\">\u2014 Dr Geisenhofer\u2019s Gynaecology Clinic<br>Munich<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 id=\"lernen-wir-uns-kennen\" class=\"gb-text\">Let\u2019s get to know each other<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Whether it\u2019s a new website, a relaunch or managing your existing site: during the project consultation, we\u2019ll discuss what you need and how I can support you.<\/p>\n\n\n\n<div class=\"gb-element-eb82311f\">\n<a class=\"gb-text button-cta\" href=\"\/en\/shop\/book-an-appointment\/\">Book a project meeting<\/a>\n\n\n\n<a class=\"gb-text button-cta\" href=\"\/en\/contact\/\">Contact us<\/a>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">You can also find out more about how I work in the <a href=\"\/en\/blog\/claus-pescha-web-developer-web-designer\/\">Interview with Sabine Walter from 2022<\/a>.<\/p>\n\n\n\n<h2 id=\"leistungen-im-uberblick\" class=\"gb-text\">An overview of our services<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Create websites<\/strong>: customisable, fast, accessible, GDPR-compliant<\/li>\n\n\n\n<li><strong>Online shops with WooCommerce<\/strong>: Product, service and ticket shops<\/li>\n\n\n\n<li><strong>FullService Webmanagement<\/strong>: Hosting, updates, security, backups and content management<\/li>\n\n\n\n<li><strong>WordPress audits<\/strong>: Performance, SEO, data protection, accessibility<\/li>\n\n\n\n<li><strong>SEO (Search Engine Optimisation)<\/strong>: technical and on-page search engine optimisation<\/li>\n\n\n\n<li><strong>GEO (Generative Engine Optimisation)<\/strong>: Optimisation for AI-powered searches<\/li>\n\n\n\n<li><strong>plugin development<\/strong>: bespoke WordPress plugins<\/li>\n\n\n\n<li><strong>Multilingualism<\/strong>: multilingual websites with TranslatePress<\/li>\n\n\n\n<li><strong>WordPress training courses<\/strong>: for editors and shop owners<\/li>\n<\/ul>\n\n\n\n<h2 id=\"branchenschwerpunkte\" class=\"gb-text\">Key sectors<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Medical practices and clinics<\/strong>: Online appointment booking, GDPR-compliant forms, patient communication<\/li>\n\n\n\n<li><strong>Law firms and notaries<\/strong>: structured client enquiries, professional design, appointment booking<\/li>\n\n\n\n<li><strong>Craft enterprises<\/strong>: Presentation of services, local visibility, showcase projects<\/li>\n\n\n\n<li><strong>SMEs and industry<\/strong>: scalable, multilingual corporate websites<\/li>\n<\/ul>\n\n\n\n<h2 id=\"technologie\" class=\"gb-text\">Technology<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Theme and front end<\/strong>GeneratePress One with GenerateBlocks<\/li>\n\n\n\n<li><strong>E-Commerce<\/strong>WooCommerce<\/li>\n\n\n\n<li><strong>SEO<\/strong>SEOPress Pro<\/li>\n\n\n\n<li><strong>Performance<\/strong>: Perfmatters<\/li>\n\n\n\n<li><strong>Multilingualism<\/strong>TranslatePress<\/li>\n\n\n\n<li><strong>Newsletter<\/strong>The Newsletter Plugin<\/li>\n\n\n\n<li><strong>Data protection<\/strong>: eRecht24 (agency partner)<\/li>\n\n\n\n<li><strong>Development<\/strong>PHP, HTML, CSS, JavaScript, AI-supported workflows<\/li>\n<\/ul>\n\n\n\n<p class=\"gb-text-f33d3fe8\"><span class=\"gb-shape\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"1em\" height=\"1em\" viewbox=\"0 0 20 20\" aria-hidden=\"true\"><path fill=\"currentColor\" d=\"M4.5 3A1.5 1.5 0 0 0 3 4.5v6A1.5 1.5 0 0 0 4.5 12H6v1H4.5A2.5 2.5 0 0 1 2 10.5v-6A2.5 2.5 0 0 1 4.5 2h6A2.5 2.5 0 0 1 13 4.5v6a2.5 2.5 0 0 1-2.5 2.5H9v-1h1.5a1.5 1.5 0 0 0 1.5-1.5v-6A1.5 1.5 0 0 0 10.5 3zm5 4H11v1H9.5A1.5 1.5 0 0 0 8 9.5v6A1.5 1.5 0 0 0 9.5 17h6a1.5 1.5 0 0 0 1.5-1.5v-6A1.5 1.5 0 0 0 15.5 8H14V7h1.5A2.5 2.5 0 0 1 18 9.5v6a2.5 2.5 0 0 1-2.5 2.5h-6A2.5 2.5 0 0 1 7 15.5v-6A2.5 2.5 0 0 1 9.5 7\"><\/path><\/svg><\/span><span class=\"gb-text\"><a href=\"\/en\/artificial-intelligence-web-agency\/\">How I use AI<\/a><\/span><\/p>\n\n\n\n<h2 id=\"eigene-plugins\" class=\"gb-text\">Custom plugins<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ND Accessibility<\/strong>Accessibility features for WordPress websites (BFSG\/WCAG)<\/li>\n\n\n\n<li><strong>ND EventBoard<\/strong>: Event management, including registration and cancellation, and email notifications<\/li>\n\n\n\n<li><strong>ND EventTicket<\/strong>: Ticket sales via WordPress and WooCommerce<\/li>\n\n\n\n<li><strong>ND Dashboard<\/strong>: a user-friendly WordPress backend for clients<\/li>\n\n\n\n<li><strong>ND Admin Tools<\/strong>: Administration helper for WordPress installations<\/li>\n\n\n\n<li><strong>ND Email SMTP<\/strong>: reliable email delivery via SMTP<\/li>\n\n\n\n<li><strong>ND Email Log<\/strong>: Logging of outgoing emails<\/li>\n\n\n\n<li><strong>ND Feedback<\/strong>: Reader feedback on articles and pages<\/li>\n<\/ul>\n\n\n\n<p class=\"gb-text-3b12b1e0\"><span class=\"gb-shape\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"1em\" height=\"1em\" viewbox=\"0 0 20 20\" aria-hidden=\"true\"><path fill=\"currentColor\" d=\"M4.5 3A1.5 1.5 0 0 0 3 4.5v6A1.5 1.5 0 0 0 4.5 12H6v1H4.5A2.5 2.5 0 0 1 2 10.5v-6A2.5 2.5 0 0 1 4.5 2h6A2.5 2.5 0 0 1 13 4.5v6a2.5 2.5 0 0 1-2.5 2.5H9v-1h1.5a1.5 1.5 0 0 0 1.5-1.5v-6A1.5 1.5 0 0 0 10.5 3zm5 4H11v1H9.5A1.5 1.5 0 0 0 8 9.5v6A1.5 1.5 0 0 0 9.5 17h6a1.5 1.5 0 0 0 1.5-1.5v-6A1.5 1.5 0 0 0 15.5 8H14V7h1.5A2.5 2.5 0 0 1 18 9.5v6a2.5 2.5 0 0 1-2.5 2.5h-6A2.5 2.5 0 0 1 7 15.5v-6A2.5 2.5 0 0 1 9.5 7\"><\/path><\/svg><\/span><span class=\"gb-text\"><a href=\"\/en\/and-plugins\/\">View all plugins<\/a><\/span><\/p>\n\n\n\n<h2 id=\"ausbildung-und-hintergrund\" class=\"gb-text\">Education and background<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Graduate geographer, University of Kiel<\/li>\n\n\n\n<li>Public relations in the field of renewable energy<\/li>\n\n\n\n<li>Freelance web developer and web designer, specialising in WordPress since 2010<\/li>\n\n\n\n<li>Around 100 completed web projects<\/li>\n\n\n\n<li>eRecht24 agency partners<\/li>\n<\/ul>\n\n\n\n<h2 id=\"kontakt-und-profile\" class=\"gb-text\">Contact and Profiles<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Location<\/strong>: Utting on Lake Ammersee, Bavaria<br><strong>Field of activity<\/strong>Munich, Ammersee region, Bavaria, German-speaking area<br><strong>Contact<\/strong>: <a href=\"\/en\/contact\/\">Contact form<\/a> \u00b7 <a href=\"\/en\/shop\/book-an-appointment\/\">Book a project meeting<\/a><br><strong>LinkedIn<\/strong>: <a href=\"https:\/\/linkedin.com\/in\/claus-pescha\">linkedin.com\/in\/claus-pescha<\/a><br><strong>Instagram<\/strong>: <a href=\"https:\/\/instagram.com\/clauspescha\">instagram.com\/clauspescha<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>As at October 2026<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Ich bin Claus Pescha, Inhaber von netzwerk.design. Seit 2010 entwickle und betreue ich WordPress-Websites und Online-Shops f\u00fcr Praxen, Kanzleien, Handwerksbetriebe und Unternehmen, pers\u00f6nlich und ohne Zwischenstufen. Mein B\u00fcro liegt in Utting am Ammersee, meine Kund:innen sitzen in M\u00fcnchen, in der Region und in ganz Deutschland. Projektgespr\u00e4ch buchen Claus PeschaWebentwickler, Webdesigner, Dipl.-Geograph Wie ich arbeite Jedes &#8230; <a title=\"Claus Pescha \u2013 web developer and web designer based on Lake Ammersee\" class=\"read-more\" href=\"https:\/\/netzwerk.design\/en\/ueber-claus-pescha-netzwerk-design\/\" aria-label=\"Read more about Claus Pescha \u2013 Webentwickler und Webdesigner am Ammersee\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_nd_vani_enabled":false,"footnotes":""},"class_list":["post-137764","page","type-page","status-publish","infinite-scroll-item"],"acf":[],"_links":{"self":[{"href":"https:\/\/netzwerk.design\/en\/wp-json\/wp\/v2\/pages\/137764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/netzwerk.design\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/netzwerk.design\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/netzwerk.design\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/netzwerk.design\/en\/wp-json\/wp\/v2\/comments?post=137764"}],"version-history":[{"count":0,"href":"https:\/\/netzwerk.design\/en\/wp-json\/wp\/v2\/pages\/137764\/revisions"}],"wp:attachment":[{"href":"https:\/\/netzwerk.design\/en\/wp-json\/wp\/v2\/media?parent=137764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}