What does the website aim to achieve?
The aim of the website is to present the professional expertise in a convincing manner and to win new mandates.
Who is the target group?
C-level managers such as managing directors and board members, entrepreneurs.
How is the website designed for this?
Presentation of professional expertise
- The blog plays a central role on the website in order to continuously provide this demanding target group with up-to-date content on issues relating to leadership, organisational development and team development. The blog is always accessible via a fixed button on the left-hand side.
- The entrepreneur talk is a complementary format that immediately establishes credibility in the target group. It is presented under the latest blog articles on the homepage.
- On the service pages and on the appointment booking page, case studies from the everyday life of the target group take up a lot of space.
- The consultants convince with a portrait photo and an informative profile.
- References are organised according to service areas. In addition to the pure logos, "original sound bites" are shown. This emphasises the clients' trust in the expertise of the consultancy.
Acquisition of new clients
- The "Executive Coaching" service can be booked online. This is possible at any time by clicking on the "Book coaching" button.
- "Call-to-action" buttons at various points on the website prompt users to book an appointment or make contact.
- The website can be shared barrier-free on social media channels, increasing the reach of the site within the target group.
User guidance and technical framework
The target group is characterised by the fact that it has little time for research and wants to retain control over the information and decision-making process at all times. Therefore
- The website has a very short loading time of less than 0.5 seconds on average thanks to the web space host's fast servers and the loading time optimisation.
- Clear user guidance on the homepage, which lists the customer benefits for each of the main areas of advice, increases the persuasiveness of the site for the target group.
- The "flying button" is used to draw the reader's attention to further content. Unlike a pop-up, which intrusively pushes itself into the user's field of vision, the "flying button" flies in within the content, generates attention but requires no user intervention. The user can continue reading and decide for themselves whether and when to follow the offer of the "Flying Button".
