Artificial intelligence in web development – used strategically, with measurable results
Artificial intelligence is changing the way websites are developed, optimised and found. I don’t use AI as a buzzword, but as an integrated Tool in an experienced workflow – backed by over 15 years’ experience with WordPress.
The result: a clearly Extended range of services, More efficient processes and Content that really convinces. The benefits are clearly on your side.
AI-Driven Development: bespoke solutions that were previously impossible
Many of the requirements placed on modern websites are too specific for standard plugins – and until now have been too labour-intensive to implement on a case-by-case basis. The targeted use of AI in development is fundamentally changing this.
I develop bespoke WordPress plugins, scripts and CMS extensions that are tailored precisely to my clients’ requirements. Complex functions that used to require a disproportionate amount of effort to implement can now be realised efficiently and reliably.
A concrete example:
For my client, Dr. Geisenhoferklinik GmbH, I developed an event management system as a standalone WordPress plugin – the ND EventBoard plugin. The clinic now uses this to automatically manage its free events, including participant and waiting lists, registration, cancellation, replacement bookings and email communication. This system was created through close collaboration between the client’s requirements, our development expertise and AI-supported programming – iteratively refined until it was ready for the market.
Further fields of application in the area of AI Driven Development:
- Customised WordPress plugins for special requirements
- Automation scripts for workflows and data processes
- Customised CMS extensions and admin tools
- Performance and security optimisations at code level
Content & SEO with AI – the three-instance model
Compelling website content is not created solely at an agency’s desk. It is created through dialogue – between the client’s specialist knowledge, the agency’s strategic experience and the linguistic capabilities of modern AI systems. A three-part model.
Instance 1: Your expertise
Nobody knows your industry, your services and your target audience better than you do. This expert knowledge is the essential foundation for credible, factually accurate content – and cannot be replaced by any AI.
Case 2: My experience at an agency
I bring expertise in page structure, SEO architecture, user experience and digital communication. I understand how Google ranks content, how users read, and what kind of content builds trust.
Instance 3: AI as an elaboration tool
AI systems help us to develop precise, structured and target-audience-specific texts based on our joint briefing – in several versions, which can be iterated quickly and checked for consistency.
The result of this triad is measurably better than classically produced agency content: technically sound, linguistically convincing, SEO-optimised.
A reference example:
In collaboration with ingenieur-rapita.de, an engineering firm specialising in building services in the Munich region, we have used this model to create a comprehensive content strategy – from the SEO strategy and structured service pages right through to specialist texts that appeal to both clients and search engines. The content reflects genuine engineering expertise, as it was developed in close consultation with the client.
GEO – Visibility in AI-powered search
In addition to traditional search engine optimisation (SEO), a new field is becoming increasingly important: Generative Engine Optimisation (GEO). This refers to the targeted optimisation of website content to ensure that AI systems such as ChatGPT, Claude, Gemini or Perplexity can present your business accurately, comprehensively and in a positive light – when users search for services such as yours on these platforms.
Working with you, we take GEO principles into account right from the content creation stage: clear authorship, structured data, unambiguous positioning statements and machine-readable contextual information. Anyone who wants to be visible in AI-generated responses today must optimise their website accordingly. I know how.
My view: AI as a tool, not a shortcut
I am convinced that AI realises its full potential when it is used by people with specialist knowledge and sound judgement. I do not use AI to cut corners in important processes or to produce content that lacks substance. I use AI to improve – in development, in the quality of my writing, and in speed.
Open communication with you, my clients: where appropriate, I use AI to assist me, and I take full professional and editorial responsibility for what I deliver. The responsibility for quality and accuracy lies with you and me – not with an algorithm.
Let's find out together what AI can do for your website.
Whether it’s bespoke plugin development, AI-powered content creation or GEO optimisation – I’ll analyse your requirements and show you specific options.
My current offer: On-page SEO & GEO optimisation of your most important pages
Performance pages that rank - and are recognised as a source by AI systems. Keyword analysis, content, FAQ and Schema.org markup for one page. From €250 per page.