Claus Pescha Webdesigner Ammersee / Munich

Websites, webshops and WordPress administration
for companies, trades, liberal professions, lawyers and doctors

Websites and webshops in the CMS WordPress

I develop your website with state-of-the-art web technology, in your corporate design and in the leading content management system WordPress. Your website will impress with fast loading times, intuitive operation and a first-class user experience.

Present your company convincingly.

SEO on-page and load time optimisation

To ensure that your website is fast and easy to find, I optimise it technically and in terms of content for search engines such as Google.

SEO on-page for your website

Load time optimisation for your website

WordPress Administration

I provide comprehensive support for your website during operation - from regular updates with functional testing to complete editorial administration, everything is possible. In this way, we ensure that your website runs smoothly and you can concentrate fully on your core business.

Update Administration WordPress

Data protection 100%

To ensure that your website complies with data protection regulations, I will provide you with a legally compliant website with a privacy policy from eRecht24.

Data protection check of your website

Audit - How to use your existing website more effectively!

You already have a WordPress website and would like to integrate it more strongly into your marketing and increase your visibility on the web. What exactly is possible and what are the costs involved?

Expert audit - How to use your existing website more effectively

Claus Pescha Webdesigner Ammersee / Munich

Excellent websites for companies

I create customised websites for medium-sized companies, trades, lawyers, doctors and other liberal professions throughout the DACH region. From my office on Lake Ammersee near Munich, I develop efficient websites for my clients and support them during operation. In my freelance network, I work together with graphic designers, copywriters and photographers.

What you get from me to convince with your website:

A website of specialer quality:
- You receive a website in the CMS WordPress of the highest quality and in the shortest possible time - fast, stable, future-proof.
Optimisation of your websiteTechnical, structural and content-related - with intelligent AI support where appropriate:
- Your website is optimised to offer your visitors clear added value and to be found more easily by search engines such as Google.
Fast loading times and smooth functionality:
- Continuous administration ensures the best possible performance of your website.

I use my expertise to ensure that you and your company, law firm or practice are more successful on the Internet.

Claus Pescha Webdesigner - netzwerk.design — Photo | Claus Pescha

references Project briefing Contact

WP 6.6.1

PHP 8.2.23

Project briefing

5 steps to your new website

In our first meeting, we will discuss and answer the following questions about your web project:

Goals and target groups?
- What do you want to achieve with your website?
- Who do you want to address?
- What do you want to convey to your target group?
Information, products, services?
- What content would you like to present and in what order?
- Which key messages should the reader grasp at first glance and keep in mind?
How do you want the design of your website to look?
- What colours do you associate with yourself and your company (corporate design)?
- Which fonts and logo define your corporate design?
- Which photos and images do you need, e.g. portrait, practice, workshop, team?
Technical infrastructure?
- What is your web address?
- Where is your website hosted?
- Do you have the access data?
Content provider and contact person?
- Who should be involved in the development and design of your new website?
- Who is my contact person during the development phase?
- Who looks after the website during operation and needs to be trained?
- Where should our first meeting take place, at your premises or online?

You can find a checklist for the content concept of your company presentation here:

Checklist - Company presentation on your website

Our first project meeting.

Make an appointment

If we leave the meeting with the feeling that we can work together with confidence, I will make you an offer.

We develop your website together and bring it online.

Once your new website is online, we start with search engine optimisation (SEO). During ongoing operation, we update and fine-tune your content as required. In this way, we gradually improve the visibility of your website.

Let's discuss your project:

Please contact me

WordPress Services

Is your website running on WordPress?

Would you like to make changes to your website and need professional support from an expert? Whether design or functional changes, loading time optimisation, SEO or data protection for WordPress websites - we know our way around.

In addition to the development of new websites, we offer our customers all services related to their WordPress website:

WordPress service for companies - wordpress web.design — Photo | MILKOVI on Unsplash

WooCommerce Online Shop

You want to sell your products online or serve your customers with click & collect. I will develop your WordPress website with a WooCommerce shop system in your corporate design so that you can get started right away.

Service online shop

SEO on-page search engine optimisation

Your goal is to be found well by Google. Offering your readers added value with interesting and topic-related content is the best way to achieve this. Based on your search terms, I check your pages, recommend changes and implement them for you.

Service SEO

WordPress update administration

To ensure that your WordPress website or WooCommerce shop works securely and quickly in the long term, it needs ongoing care and maintenance: weekly updates make security adjustments, fix bugs and expand the functionality of your site.

Service Update Administration

Load time optimisation of your website

You've probably landed on a website that takes what feels like an eternity to load. To prevent your customers from having to endure the same test of patience when visiting your website and possibly leaving the site annoyed, never to return, I check your site for "speed bumps".

Service load time optimisation

Website check data protection

In order to fulfil the requirements of the General Data Protection Regulation (GDPR), the operator must make technical and content-related changes to every website. With the data protection audit, I analyse your website and support you in implementing the current data protection law.

Service Data protection

WordPress multilingual

Would you like to display your website for your international visitors and customers in their language? Do you want to be able to switch languages for every page with a single click? I integrate the technical language switch into your WordPress website.

WordPress multilingual service

Newsletter Management

Would you like to send your customers an e-mail newsletter on a regular basis? Do you want users to be able to subscribe and unsubscribe automatically? I integrate the newsletter management into your WordPress site.

Newsletter management service

Logo & icon in scalable vector graphic

Pictures say more than 1000 words. They are quicker in the mind and stay in the memory at least twice as long. I develop logos and icons as vector graphics for you - to the point and in line with your design.

Service logo / icon as vector graphic

WordPress training courses

In the two to three-hour training courses (online or face-to-face), you will learn and practise how to use your WordPress website. Training modules: WP authoring system and WooCommerce shop.

Service WordPress training

netzwerk.design

References Websites

Selected reference websites.

Websites for lawyers

Law firm website

Website law firm mobile view - netzwerk.design — Desktop view

CMS WordPress
SEO on-page and load time optimisation
Legal compliance, data protection EU / DE
Update administration
Portrait photography

What does the website aim to achieve?

Client acquisition and client retention.

Who is the target group?

The firm's business area is the legal representation of employees and managing directors in all matters of labour law.

How did I design the website to achieve this goal?

Presentation of the technical expertise:

Hiring a lawyer is a matter of trust. The law firm's website must therefore create trust. In this case, trust is created through authenticity. This is emphasised by the portrait photos. The lawyer's expertise is conveyed via the detailed description of services and the comprehensive expert blog.

Acquisition of new clients:

The expert blog is continuously updated and expanded by the customer himself. Users are provided with comprehensive and high-quality information on the topic they are looking for. Over the years, this blog has achieved a high level of visibility on Google and makes a decisive contribution to client acquisition.

User guidance and technical framework tailored to the target group:

The focus on the person and their professional expertise convinces the target group with quality and to-the-point information on the specialist topics. The lawyer is an outstanding expert in his specialism and successfully represents his clients in their matters.

Link to www.advo-law.de

Microsite on the topic of cancellation agreements

Microsite termination agreement desktop view - netzwerk.design — Desktop view

CMS WordPress
Microsite (1 theme, own domain)
Legal compliance, data protection EU / DE
Update administration

What does the website aim to achieve?

In addition to the law firm's website, this microsite presents the main topic of "cancellation agreements and severance pay" independently.

The microsite is actively advertised via social media and Google and informs managing directors and senior executives about the law firm's services in negotiating termination agreements. Clients who would like legal representation for this should simply contact the law firm and arrange a consultation.

Who is the target group?

Managing directors and senior executives who need legal advice and representation vis-à-vis their employer.

How did I design the website to achieve this goal?

User guidance and technical framework for acquiring new clients:

A one-pager with a separate contact form was chosen as the format with a modern and clear design in the style of the lawyer's website. In addition to information and convincing arguments in favour of the service, visitors always have the opportunity to get in touch. Two contact channels are available for this purpose: writing a message and calling the office of the law firm.

The generous design with full-surface photos, buttons in the corporate design and graphically designed colour areas guides the user visually and in terms of content until contact is made (lead).

Microsite Cancellation agreement mobile view - netzwerk.design — Mobile view

Link to aufhebungsvertrag-abfindung.de

Website dental practice

CMS WordPress
Legal compliance, data protection EU / DE
Update administration
Flambient photography

What does the website aim to achieve?

The website is intended to provide information for patients as well as to present the practice teams.

Who is the target group?

The target group includes both existing patients and potential new patients of the practice.

How did I design the website to achieve this goal?

Presentation of the technical expertise:

Choosing a doctor is a personal decision. That's why people take centre stage when it comes to choosing a new medical practice. In addition to the personal aspects, the focus of the practice and the qualifications of the team take centre stage in the company presentation.

Recruitment of new patients:

The focus of the website is on the appealing presentation of the practice and its service areas in dentistry.

User guidance and technical framework tailored to the target group:

All relevant information is clearly displayed on the homepage. Accordions are used extensively to ensure clarity. This gives visitors an overview of all service areas at a glance and allows them to open the areas they are interested in and explore them in detail with a single click.

Link to www.zahnarzt-ammersee.de

Website dental practice mobile view - netzwerk.design — Mobile view

Website Management Consultancy

Website management consulting desktop view - netzwerk.design — Desktop view

CMS WordPress
SEO on-page and load time optimisation
Appointment booking
Multilingualism DE, EN
Legal compliance, data protection EU / DE
Update administration

Website Management Consultancy Coaching Buchen - netzwerk.design — Appointment booking

Website management consulting mobile view - netzwerk.design — Mobile view

Executive coaching and organisational development in medium-sized companies.

What does the website aim to achieve?

The aim of the website is to present the professional expertise in a convincing manner and to win new mandates.

Who is the target group?

C-level managers such as managing directors and board members, entrepreneurs

How did I design the website to achieve this goal?

Presentation of the technical expertise:

The blog plays a central role on the website in order to continuously provide this demanding target group with up-to-date content on issues relating to leadership, organisational development and team development. The blog is always accessible via a fixed button on the left-hand side.
The entrepreneur talk is a complementary format that immediately establishes credibility in the target group. It is presented under the latest blog articles on the homepage.
On the service pages and on the appointment booking page, case studies from the everyday life of the target group take up a lot of space.
The consultants convince with a portrait photo and an informative profile.
References are organised according to service areas. In addition to the pure logos, "original sound bites" are shown. This emphasises the clients' trust in the expertise of the consultancy.

Acquisition of new clients

The "Executive Coaching" service can be booked online. This is possible at any time by clicking on the "Book coaching" button.
"Call-to-action" buttons at various points on the website prompt users to book an appointment or make contact.
The website can be shared barrier-free on social media channels, increasing the reach of the site within the target group.

User guidance and technical framework tailored to the target group

The target group is characterised by the fact that it has little time for research and wants to retain control over the information and decision-making process at all times. Therefore

The website has a very short loading time of less than 0.5 seconds on average thanks to the web space host's fast servers and the loading time optimisation.
Clear user guidance on the homepage, which lists the customer benefits for each of the main areas of advice, increases the persuasiveness of the site for the target group.
The "flying button" is used to draw the reader's attention to further content. Unlike a pop-up, which intrusively pushes itself into the user's field of vision, the "flying button" flies in within the content, generates attention but requires no user intervention. The user can continue reading and decide for themselves whether and when to follow the offer of the "Flying Button".

Link to managementberatung-coaching.de

Website agency for communication

Website communications agency desktop view - netzwerk.design — Desktop view

CMS WordPress
Legal compliance, data protection EU / DE
Update administration

What does the website aim to achieve?

Experienced journalists and authors present their portfolio: Editing, ghostwriting as well as internal and external corporate communications for client acquisition.

Who is the target group?

Medium-sized companies that want to have their corporate communications conceptualised and implemented internally and externally. Book authors who are looking for the expertise of experienced ghostwriters for their works.

How did I design the website to achieve this goal?

Presentation of the communication agency's range of services: the clarity in words and writing is reflected in the design and layout of the website. Copywriting is something personal. That's why Stefan Rosenboom's photography portrays the two entrepreneurs in a storytelling format.

Link to denk-bar.de

Website communication agency mobile view - netzwerk.design — Mobile view

Website author and illustrator

Website Illustrator Einar Turkowski desktop view - netzwerk.design — Desktop view

CMS WordPress
Legal compliance, data protection EU / DE
Update administration

Website Illustrator book launch - netzwerk.design — Book presentation

What does the website aim to achieve?

Presentation of art and artists: whimsical, in love with detail, mysterious, quirky. Many international awards: Einar Turkowski, illustrator & author and his illustration art, now in its third relaunch.

Who is the target group?

People interested in illustration, book authors and publishers and customers of the illustrator.

How did I design the website to achieve this goal?

The design of the site is based on the filigree black and white drawings by the illustrator. Dark to grey backgrounds ensure that the individual works of art stand out. In addition to the gallery, there is a book presentation page for each of the author's major publications.

Link to einarturkowski.de

Websites for medium-sized companies

Website hotel bakery

CMS WordPress
Scalable vector graphics
Legal compliance, data protection EU / DE
Update administration

What does the website aim to achieve?

Customer acquisition and customer loyalty are the focus for the medium-sized producer of frozen baked goods for the top catering trade. Attracting new employees to the Tyrolean bakery is also important.

Who is the target group?

In addition to hotels and upmarket catering establishments, the website is intended to appeal to and convince specialist staff.

How did I design the website to achieve this goal?

As a B2B provider, the site is aimed at specialist customers who want to find out about the product range quickly. The website is intended to convey the quality craftsmanship of the company's products. Accordingly, the focus is on the presentation of the extensive product range.

To fulfil this goal, the bakery invests in excellent product photos. The photos are generously presented. This gives the products space to make an impact and whet the appetite. Despite the generous photographs, the site loads very quickly. The website has a social media link to increase visibility. The corporate design is optimised for all screen sizes.

Link to www.bonnevit.at

Website steel construction production

Website Impec Steel desktop view - netzwerk.design — Desktop view

CMS WordPress
Legal compliance, data protection EU / DE
Update administration

What does the website aim to achieve?

Medium-sized production and trading company in steel and metal construction.

The company's product range should be presented visually and in terms of content. Customers should be able to contact the company by telephone or via a contact form.

Who is the target group?

German steel construction companies looking for a low-cost supplier and trading partner from Romania.

How did I design the website to achieve this goal?

The one-pager presents the company and its product range using image collages that automatically rearrange themselves on all screen sizes.

The site uses stock photos that reflect the product range attractively and comprehensively.

Link to www.impec-steel.com

Website Impec Steel mobile view - netzwerk.design — Mobile view

Websites for the skilled trades

Website steel construction company

Website Stahlbau Handwerk desktop view - netzwerk.design — Desktop view

CMS WordPress
Vector graphics
Legal compliance, data protection EU / DE
Update administration

What does the website aim to achieve?

Presentation of the traditional family business in the steel construction trade and its services. Customer and employee acquisition.

Who is the target group?

Clients for the steel construction trade and specialised personnel.

How did I design the website to achieve this goal?

The website presents the company's range of services and offers a central point for customer communication and order acceptance with extensive contact forms. In particular, the company's own steel construction trades are intended to present the company's extensive range of services.

The site combines the corporate design of the trade company with formal aspects of the steel construction trade. It provides a quick overview of all service areas, which are documented using photographs of the company's own trades. The website offers interested parties and customers a wide range of contact options.

Link to www.stahlbau-maerz.de

Website Stahlbau Handwerk Mobile view - netzwerk.design — Mobile view

Website for the Munich bread market

Website Munich Bread Market desktop view - netzwerk.design — Desktop view

CMS WordPress
Interactive map of the market stalls
Legal compliance, data protection EU / DE

What does the website aim to achieve?

Every year in May, the bread market of the Munich, Landsberg and Erding Bakers' Guild takes place at Munich's Viktualienmarkt in cooperation with the Munich market halls. The participating companies and their places at the market are to be depicted on the website.

Who is the target group?

Visitors to the bread market.

How did I design the website to achieve this goal?

The website announces the event and accompanies it as a guide for visitors who want to find out more about the bread market and the participating bakeries.

The corporate design of the bread market was implemented according to the customer's specifications, taking into account complete responsiveness and ease of use on all screen sizes. The site works with the strong contrasts of the bread market colours, yellow. Black and white. The content has plenty of space to make an impact and uses large headlines to guide the visitor. The interactive map of the Viktualienmarkt during the bread market allows visitors to find their way around the market and locate any of the participating bakeries.

The site is administered and maintained by the customer himself.

Website Münchner Brotmarkt Mobile view - netzwerk.design — Mobile view

Websites, webshops and WordPress administration
for companies, trades, liberal professions, lawyers and doctors

Claus Pescha Webdesigner Ammersee / Munich

Excellent websites for companies

Project briefing

WordPress Services

Is your website running on WordPress?

References Websites

Law firm website

Microsite on the topic of cancellation agreements

Website dental practice

Website Management Consultancy

Website agency for communication

Website author and illustrator

Website hotel bakery

Website steel construction production

Website steel construction company

Website for the Munich bread market

Why is a short loading time important for your website?

Accordions: interactive web design element - the advantages

Why does the author belong to the work?

Checklist - How do you present your company on your website?

Above the fold - How do you welcome visitors on your homepage?

WordPress: Edit images before uploading into library

Websites, webshops and WordPress administrationfor companies, trades, liberal professions, lawyers and doctors

Claus Pescha Webdesigner Ammersee / Munich

Excellent websites for companies

Project briefing

WordPress Services

Is your website running on WordPress?

References Websites

Law firm website

Microsite on the topic of cancellation agreements

Website dental practice

Website Management Consultancy

Website agency for communication

Website author and illustrator

Website hotel bakery

Website steel construction production

Website steel construction company

Website for the Munich bread market

Tips and instructions for your website

Why is a short loading time important for your website?

Accordions: interactive web design element - the advantages

Why does the author belong to the work?

Checklist - How do you present your company on your website?

Above the fold - How do you welcome visitors on your homepage?

WordPress: Edit images before uploading into library

Websites, webshops and WordPress administration
for companies, trades, liberal professions, lawyers and doctors