Have an online shop built – using WordPress & WooCommerce
Sell products, services or tickets directly via your own website – professionally, in full compliance with the law and round the clock. With a WooCommerce online shop, you can reach your customers 24/7, both regionally and worldwide. Without relying on third-party platforms, without commission, and with full control over your brand and your customer data.
The benefits of having an online shop on your own website
Why have your own webshop on your website?
Marketplaces such as Amazon, Etsy and eBay offer reach – but at a high price. You pay sales commissions, have little control over how your brand is presented, and hand over valuable customer data to the platform. Every sale strengthens the marketplace, not your business.
It’s a different story with your own online shop on your domain. You decide on the design, the pricing and the entire purchasing process. Your customers land directly on your site – not with the competition in the next search result. You build up a loyal customer base through your own system, not via a platform that could change the rules of the game tomorrow.
This applies to craft businesses that sell materials and accessories as well as theatres with a ticket shop, service providers with bookable service packages or hotels with direct room bookings without booking commission.
Why WordPress and WooCommerce?
WooCommerce is the world's most widely used e-commerce solution and runs on WordPress, by far the most popular content management system. This combination is no coincidence: it offers maximum flexibility at a manageable cost.
A WooCommerce shop can be tailored precisely to your requirements – from a streamlined one-page shop with just a few products to a comprehensive range featuring thousands of items. Physical products, digital downloads, services, appointments or event tickets: WooCommerce supports virtually any business model.
At the same time, WordPress remains your central system. Webshop, company website and blog run under one roof, with one login, one administration and a standardised presentation in your corporate design. This saves time, reduces complexity and gives your customers a consistent user experience.
Technology that makes the difference
Speed isn’t just a nice-to-have – it’s what determines whether a sale goes through. Slow online shops lose customers before the first product has even loaded. That’s why a technical infrastructure designed for performance is so important to us.
For web hosting, I use Raidboxes, the leading German WordPress host with servers in Germany. The base theme I use is GeneratePress One – lean, fast and free from the bloat that comes with many page-builder themes. Combined with targeted performance optimisation, this results in an online shop that performs at a level in terms of loading times and Core Web Vitals that is virtually unattainable with standard set-ups.
Added to this is the new WooCommerce block system for the shopping basket and checkout, as well as High Performance Order Storage (HPOS) for faster data management – both of which represent the state of the art in WooCommerce development.
Legally compliant under German law and GDPR-compliant
A web shop in Germany must fulfil the Distance Selling Act, the GDPR and numerous other requirements. Missing terms and conditions, an incomplete cancellation policy or a non-compliant cookie banner can be expensive.
I’ll set up your shop to comply with the law right from the start: German tax rates, GDPR-compliant data processing, a privacy policy via eRecht24 and cookie management with Borlabs Cookie. For the terms and conditions and the cancellation policy, I recommend having them drawn up by a solicitor – specifically tailored to your shop, not a one-size-fits-all solution.
Payment methods and automated processes
Your customers pay the way they are used to: PayPal, credit card, Stripe, SEPA direct debit or traditional bank transfer. All common payment methods can be easily integrated.
Your shop works automatically in the background: Order confirmations, invoices and delivery notes are created automatically, stock levels are updated and customer accounts are managed. This significantly reduces your manual workload and ensures that your shop sells even when you are not at your computer.
Be more easily found – the SEO benefits of having your own online shop
Having your own online shop on your domain boosts your entire website’s search engine rankings. Every product page, every category and every description is an additional page that can be found on Google. Unlike marketplace listings, this ranking belongs to you – permanently.
With SEOPress Pro as an SEO plugin, you have full control over meta titles, descriptions, structured data and technical SEO. Combined with the fast loading time and the clean code base of your shop, this creates a solid foundation for organic visibility.
I’ll add a WooCommerce online shop to your existing WordPress website that’ll tick all the boxes.
Do you already have a WordPress website and want to add an online shop? WooCommerce can be seamlessly integrated into your existing site – without having to rebuild it or change systems. Your shop will adopt the existing design, navigation and structure of your website.
Together, we’ll develop your WooCommerce shop in line with your corporate design, featuring clear, intuitive navigation. The shop will grow in line with your needs: you can add more products, additional payment methods or features such as appointment booking at any time.
Ongoing support for your website and online shop
An online shop isn’t a project that’s finished once it’s launched. Updates, security, performance and technical development all require ongoing support. With our full-service web management, I’ll take care of that for you: hosting with Raidboxes, regular updates, maintenance and administration – so your shop runs reliably, every day.
Get a customised quote for your own WooCommerce webshop: