What does the website aim to achieve?
The website is intended to provide patient information, emergency assistance and to present the practice teams.
Who is the target group?
The target group includes patients and new patients of the practice.
How is the website designed for this?
Presentation of professional expertise
Choosing a doctor is a personal decision. That is why people are at the heart of the process when it comes to selecting a new medical practice. Alongside personal considerations, the practice’s areas of specialism and the team’s qualifications take centre stage in the practice’s presentation.
Acquisition of new clients
The focus of the website is on the appealing presentation of the practice and its service areas in paediatrics, neuropaediatrics and TCM.
User guidance and technical framework
All relevant information is immediately visible at the top of the homepage, including an animated news ticker for holiday periods and important patient information. Links to booking appointments via the practice app and emergency information are accessible straight away via hyperlinks, without having to load another page. All service areas are described in detail on separate, themed pages. This gives visitors an overview of all service areas at a glance and allows them to explore the areas of interest to them in more detail. Other features include easily accessible accessibility settings, a sharing function via email or WhatsApp, and multi-step contact forms for general enquiries and children’s first appointments.
Was that helpful?