My name is Claus Pescha, and I am the owner of netzwerk.design. Since 2010, I have been developing and managing WordPress websites and online shops for medical practices, law firms, craft businesses and companies – personally and without any middlemen. My office is in Utting on Lake Ammersee; my clients are based in Munich, the surrounding region and throughout Germany.
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Claus Pescha
Web developer, web designer, graduate geographer
How I work
For me, every project begins with listening. I ask lots of questions to understand what makes a company tick, what it stands for and who it wants to reach. Only then do I develop a concept.
There are two things that run through every website I develop: clarity and authenticity. Clarity about a company’s own strengths and services, about its target audience, and about what information really matters to them. And a website that reflects the people behind it, rather than coming across as generic.
Long-term client relationships are important to me. I work with many websites over the course of several years, continuing to develop them, and I’m always available if something needs to be done quickly. I take personal responsibility for every result, even when I use AI as a tool.
What a geographer is doing in web design
More than you might think. It was whilst studying in the 90s that I developed a passion for programming, and through my geography studies I learnt to look at a topic from many different angles: How are things connected? What is essential, and what is merely incidental? And how can a complex issue be presented in such a way that others understand it straight away?
These are precisely the questions I ask myself about every website. A good website is not just a collection of pages, but a system in which content, structure and technology work together. It guides visitors to their destination without them having to think about it.
My Journey
- Studied geography at the University of Kiel, graduating with a degree in geography
- Public relations work in the field of renewable energy: the aim here was to explain complex topics in an accessible way – an experience that helps me today with every website concept I develop.
- 2010: Founding of netzwerk.design and a focus on WordPress
- Around 100 completed projects, with a focus on doctors’ surgeries, law firms, craft businesses and cultural organisations
- In-house plugin development for requirements not covered by any existing plugin
- AI-supported workflows in development, content and search engine optimisation since 2025
Design and technology from a single source
Nowadays, it no longer makes sense to separate web design and programming. Anyone who designs needs to know what is technically possible. And anyone who programmes should understand what a design is intended to achieve. Because I combine both, there is no need for time-consuming back-and-forth between designers and developers. The result: streamlined processes, fewer rounds of revisions and websites that feel like a single, cohesive whole.
From a technical perspective, I deliberately opt for streamlined solutions rather than cumbersome page builders. GeneratePress and GenerateBlocks enable me to create websites that load quickly and are easy to maintain.
The name netzwerk.design embodies the idea of bringing together the right skills for every project. For logo design and corporate identity, I work with experienced designers as required; for photography, I collaborate with photographers or take the camera myself. Texts are created in dialogue with AI, and I take editorial responsibility for them.
Away from the screen
When I’m not working on websites, I enjoy cycling, cooking or taking photos. You can also find some of my photos on this website.
What customers say about working with us
Claus Pescha stands out thanks to a combination of three key areas of expertise: design, programming skills and extensive knowledge of data protection. Mr Pescha is a man of his word; you can rely on him 100% to meet agreed deadlines.
— Sabine Walter
Management Consultancy & Coaching
He is a brilliant and experienced web designer who listens carefully, understands clients’ needs and quickly finds the right solutions.
— Anja Kleinhans
Theatre Management
He’s a pleasure to work with, and you can tell that Claus really enjoys his work. He’s a web developer you can simply rely on.
— Dr Geisenhofer’s Gynaecology Clinic
Munich
Let’s get to know each other
Whether it’s a new website, a relaunch or managing your existing site: during the project consultation, we’ll discuss what you need and how I can support you.
You can also find out more about how I work in the Interview with Sabine Walter from 2022.
An overview of our services
- Create websites: customisable, fast, accessible, GDPR-compliant
- Online shops with WooCommerce: Product, service and ticket shops
- FullService Webmanagement: Hosting, updates, security, backups and content management
- WordPress audits: Performance, SEO, data protection, accessibility
- SEO (Search Engine Optimisation): technical and on-page search engine optimisation
- GEO (Generative Engine Optimisation): Optimisation for AI-powered searches
- plugin development: bespoke WordPress plugins
- Multilingualism: multilingual websites with TranslatePress
- WordPress training courses: for editors and shop owners
Key sectors
- Medical practices and clinics: Online appointment booking, GDPR-compliant forms, patient communication
- Law firms and notaries: structured client enquiries, professional design, appointment booking
- Craft enterprises: Presentation of services, local visibility, showcase projects
- SMEs and industry: scalable, multilingual corporate websites
Technology
- Theme and front endGeneratePress One with GenerateBlocks
- E-CommerceWooCommerce
- SEOSEOPress Pro
- Performance: Perfmatters
- MultilingualismTranslatePress
- NewsletterThe Newsletter Plugin
- Data protection: eRecht24 (agency partner)
- DevelopmentPHP, HTML, CSS, JavaScript, AI-supported workflows
Custom plugins
- ND AccessibilityAccessibility features for WordPress websites (BFSG/WCAG)
- ND EventBoard: Event management, including registration and cancellation, and email notifications
- ND EventTicket: Ticket sales via WordPress and WooCommerce
- ND Dashboard: a user-friendly WordPress backend for clients
- ND Admin Tools: Administration helper for WordPress installations
- ND Email SMTP: reliable email delivery via SMTP
- ND Email Log: Logging of outgoing emails
- ND Feedback: Reader feedback on articles and pages
Education and background
- Graduate geographer, University of Kiel
- Public relations in the field of renewable energy
- Freelance web developer and web designer, specialising in WordPress since 2010
- Around 100 completed web projects
- eRecht24 agency partners
Contact and Profiles
Location: Utting on Lake Ammersee, Bavaria
Field of activityMunich, Ammersee region, Bavaria, German-speaking area
Contact: Contact form · Book a project meeting
LinkedIn: linkedin.com/in/claus-pescha
Instagram: instagram.com/clauspescha
As at October 2026