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/*
Theme Name: GeneratePress
Theme URI: https://generatepress.com
Author: Tom Usborne
Author URI: https://tomusborne.com
Description: GeneratePress is a lightweight WordPress theme built with a focus on speed and usability. Performance is important to us, which is why a fresh GeneratePress install adds less than 10kb (gzipped) to your page size. We take full advantage of the block editor (Gutenberg), which gives you more control over creating your content. If you use page builders, GeneratePress is the right theme for you. It is completely compatible with all major page builders, including Beaver Builder and Elementor. Thanks to our emphasis on WordPress coding standards, we can boast full compatibility with all well-coded plugins, including WooCommerce. GeneratePress is fully responsive, uses valid HTML/CSS, and is translated into over 25 languages by our amazing community of users. A few of our many features include 60+ color controls, powerful dynamic typography, 5 navigation locations, 5 sidebar layouts, dropdown menus (click or hover), and 9 widget areas. Learn more and check out our powerful premium version at https://generatepress.com
Version: 3.4.0
Requires at least: 5.2
Tested up to: 6.4
Requires PHP: 7.4
License: GNU General Public License v2 or later
License URI: http://www.gnu.org/licenses/gpl-2.0.html
Text Domain: generatepress
Tags: two-columns, three-columns, one-column, right-sidebar, left-sidebar, footer-widgets, blog, e-commerce, flexible-header, full-width-template, buddypress, custom-header, custom-background, custom-menu, custom-colors, sticky-post, threaded-comments, translation-ready, rtl-language-support, featured-images, theme-options
GeneratePress, Copyright 2014-2024 EDGE22 Studios LTD.
GeneratePress is distributed under the terms of the GNU GPL
GeneratePress is based on Underscores http://underscores.me/, (C) 2012-2024 Automattic, Inc.
Actual CSS can be found in /assets/css/ folder.
*/
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Theme Name: GeneratePress Child
Description: Theme for netzwerk.design
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Author: Claus Pescha
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Skip to content Webdesign Claus Pescha / Ammersee / Munich Modern websites for companies, trades, liberal professions, lawyers and doctors Web development, web design
I develop your website with modern web technology in your corporate design. My websites are characterised by clarity, intuitive operation and fast loading times.
Website, webshop, CMS WordPress
I programme your web shop, website or one-pager with user-friendly operation. The result is simple administration and user experience at its best.
My update administration is the basis for a website that is always available and up-to-date. I take over the support during ongoing operation and, if desired, also the editorial administration.
Texts, graphics, photography
Meaningful content is the basis for being found and convincing on the Internet. You provide the texts. We revise them on request and emphasise them with fonts, graphics and images. This is how we get to the heart of your message.
I optimise your website for the Google search engine so that it can be found quickly on the web.
Legal compliance, data protection
If your website is not data protection compliant, you risk legal warning proceedings. That's why I will provide you with a legally compliant website with a privacy policy from eRecht24.
Webdesign Claus Pescha I am an experienced web developer and web designer.
I have my office at the Ammersee, west of Munich and design and develop websites for medium-sized companies, craftsmen, lawyers, doctors and other liberal professions in the entire DACH region.
If required, I work together with graphic designers, copywriters and photographers from my network.
I offer you everything you need to make your website stand out:
You will be found on Google. You offer your visitors interesting content. Your website has fast loading times and works smoothly thanks to my regular administration during operation. You get a website from me in excellent quality and in a short time.
With my expertise, I will make you, your company, your law firm or practice successful on the Internet.
Make an appointment now Photo | Claus Pescha How do you go about getting your website to a convincing level? You prepare the first meeting with me. Please think about the following questions:
What do you want to achieve and why?
What do you want to achieve with your website? Who do you want to address? What do you want to convey to your target group? Why do you want to revise the website at this point in time? What is this supposed to improve? What information, products and services do you want to present on your website?
What content would you like to display? In what order should visitors to your website receive this information? What information should be captured at first glance? Which questions of your target group do you want to answer on the homepage? What core message should the reader keep in mind? How do you want the design of your website to look?
What colours do you associate with yourself or your company? Which colours define your corporate design? Which fonts define your corporate design? To what extent does your current logo still suit you? Which devices does your target group prefer: mobile or desktop? Which photos and images do you need, e.g. portrait, practice, workshop, team? What technical infrastructure can we build on?
What is your web address? Where is your website hosted? Do you have the access data? Who is responsible for selecting your web designer and must attend the initial meeting?
Who should be involved in the development and design of your new website?
Who is my contact person during the development phase?
Who looks after the website during operation and needs to be trained? Should the editorial administration be carried out by us?
Where should our first meeting take place; at your premises or online?
You can find a further checklist for the conception of your company presentation in my article:
Company presentation checklist - quality content for your website
You contact me for an initial project discussion.
If we leave the meeting with the feeling that we can work together with confidence, I will make you an offer.
We develop your website together and bring it online.
After your new website has been online for 3 - 6 months, we start with search engine optimisation (SEO). During ongoing operation, we update and fine-tune your content as required. In this way, we gradually improve the visibility of your website.
network.design
Reference websites Using selected reference websites, I will show you the results of my work.
Websites for lawyers Website for a law firm Services:
Web development / Web design / CMS WordPress SEO on-page and load time optimisation Legal compliance, data protection EU / DE Update administration Portrait photography Anwaltliche Vertretung von Arbeitnehmern und Geschäftsführern in allen Fragen des Arbeitsrechts.
What should the website achieve?
Hiring a lawyer is a matter of trust. The law firm's website must therefore create trust. In this case, trust is created through authenticity. This is emphasised by the portrait photos. The lawyer's expertise is conveyed via the detailed description of services and the expert blog.
What core message should be conveyed?
"Arbeiten Sie mit uns, wenn Sie erfolgreich gegenüber Ihrem Arbeitgeber vertreten werden wollen."
How are the concept, design and technology of the website organised to achieve these goals?
Konzept und Design
Ein Portrait-Shooting und die konzeptionelle Überarbeitung des UX-Designs bildeten den Einstieg in den Relaunch der Webseite. Die Texte im Startbild transportieren die Kernbotschaft. Vektorgrafiken und passendes Bildmaterial unterstützen die Leistungsbeschreibungen zu arbeitsrechtlichen Themen. Die Nutzer finden die gesuchte Information schnell.
Der ausgezeichnete Fach-Blog wird regelmäßig vom Kunden gepflegt und erweitert. Nutzer werden umfassend und hochqualitativ über das gesuchte Thema informiert. Über die Jahre hat dieser Blog eine sehr hohe Sichtbarkeit im Web erreicht und ist ein zentraler Aspekt der Mandanten-Akquise.
Technology
Webspace Hoster: Raidboxes Server: Nginx with server cache
Link to advo-law.de
Microsite on the topic of cancellation agreements Services:
Web development / Web design / CMS WordPress SEO on-page and load time optimisation Legal compliance, data protection EU / DE Update administration Microsite zu den Themen Aufhebungsvertrag und Abfindung.
What should the website achieve?
In addition to the client's main website, the microsite with its own domain (practically a one-pager) should present this focus topic of the law firm independently.
Detailed presentation of the focus topic of termination agreements and severance pay on a microsite. This is actively advertised via social media and search engines and informs visitors about the law firm's special qualifications in negotiating termination agreements. Clients who would like legal representation in this area can simply contact the law firm and arrange a consultation.
Konzept und Design
One-pager with separate contact form. Modern and clear design in the style of the client's main website. In addition to information and convincing arguments in favour of the service, the visitor always has the opportunity to make contact, either by writing a message or by clicking to call the office of the law firm.
Thanks to the generous design with full-surface photos, buttons in the corporate design and vector-shaped colour areas, the user is guided visually and in terms of content until contact is made (lead).
Technology
Webspace Hoster: Raidboxes Server: Nginx with server cache
Websites for liberal professions Website for a management consultancy Services:
Web development / Web design / CMS WordPress SEO on-page and load time optimisation Appointment booking Multilingualism DE, EN Legal compliance, data protection EU / DE Update administration Executive coaching and organisational development in medium-sized companies.
What should the website achieve?
The aim of the website is to present the professional expertise in a convincing manner and to attract new clients.
What core message should be conveyed?
"Work with us if you are a top manager or entrepreneur and want to develop yourself and your company."
How are the concept, design and technology of the website organised to achieve these goals?
Concept
The blog plays a central role on the website in order to continuously provide this demanding target group with up-to-date content on issues relating to leadership, organisational development and team development. The blog is always accessible via a fixed button on the left-hand side.
Clear user guidance on the homepage, which lists the customer benefits for each of the main areas of advice, increases the persuasiveness of the site for the target group.
Design
The "Executive Coaching" service can be booked online. This is possible at any time by clicking on the "Book coaching" button.
The "flying button" is used to draw the reader's attention to further content. Unlike a pop-up, which intrusively pushes itself into the user's field of vision, the "flying button" flies in within the content, generates attention but requires no user intervention. The user can continue reading and decide for themselves whether and when to follow the offer of the "Flying Button".
Technology
The website has a very short loading time of less than 0.5 seconds on average thanks to the webspace host's fast servers and the loading time optimisation. This meets the expectations of the busy target group.
Webspace Hoster: Raidboxes Server: Nginx with server cache
Link to managementberatung-coaching.de
Website for a communications agency Services:
Web development / Web design / CMS WordPress Legal compliance, data protection EU / DE Update administration Experienced journalists, editors and authors present your first-class portfolio: Editing, ghostwriting and optimisation of internal and external corporate communications.
Aim of the website
Relaunch of the website and presentation of the communication agency's range of services. The clarity in words and writing should be reflected in the design and layout of the website. Copywriting is always something personal. Stefan Rosenboom's photography visually portrays the two entrepreneurs.
Concept and design of the website
The clarity of DENK-BAR's communication is reflected in the design, font and graphics of the website. The high proportion of white space supports the simple and immediately understandable user guidance.
Technology
Webspace Hoster: Raidboxes Server: Nginx with server cache
Link to denk-bar.de
Website for a book illustrator Services:
Web development / Web design / CMS WordPress Vector graphics Legal compliance, data protection EU / DE Update administration Whimsical, in love with detail, mysterious, quirky. Many international awards: Einar Turkowski, illustrator & author and his illustration art, now in its third relaunch.
Aim of the website
Presentation of art and artists.
Concept and design of the website
The page design leaves room to work in generous galleries and puristic lightbox image views. Continuously updated portraits and virtual art exhibition. Last redesign in 2022.
Technology
Webspace Hoster: Raidboxes Server: Nginx with server cache
Websites for medium-sized companies Website for a plant construction and civil engineering company Services:
Web development / Web design / CMS WordPress Vector graphics Legal compliance, data protection EU / DE Update administration GRUBER is a medium-sized plant engineering and civil engineering company in the Upper Bavaria region that is characterised by a wide range of services and high quality.
Aim of the website
The reorganisation of the various parts of the company into a holding company, combined with the new corporate design, is an opportunity to reposition and relaunch the company's web presence. The requirement is to present the company's various services to users in a clear, concise and directly accessible way. Potential customers should quickly realise what services they can expect from GRUBER and what quality standards the company sets for itself. The design and operation of the website must reflect all of this.
Concept and design of the website
The starting point for the web design is the company's new corporate design: colours, fonts and the striking logo as well as the completely redesigned vehicle fleet, which has a great external impact. Blue and white have been chosen as the basic colours. The shapes of the logo are reflected in the design elements of the website. Vector graphic elements in the header and footer take up the logo shape and set the website apart from conventional designs.
Technology
Webspace Hoster: Raidboxes Server: Nginx with server cache
Website for a hotel bakery Services:
Web development / Web design / CMS WordPress Vector graphics Legal compliance, data protection EU / DE Update administration Frozen baked goods for the top catering trade. In the Tyrolean Alpbachtal, they bake the most delicious bread rolls with passion and the best ingredients.
Aim of the website
The company's quality craftsmanship and products are of central importance. The bakery provides excellent product photos, which are to be presented in the corporate design. As a B2B provider, the site is aimed at specialist customers who want to find out about the product range quickly.
Concept and design of the website
The site presents the products of the traditional Tyrolean company, giving them space to make an impact and whet the appetite. Despite the large photographs, the site loads very quickly, is clearly laid out and emphasises simple social media links. The corporate design is optimally transported to the various screen sizes and is immediately recognisable.
Technology
Webspace Hoster: Raidboxes Server: Nginx with server cache
Website for a steel construction manufacturer Services:
Web development / Web design / CMS WordPress Legal compliance, data protection EU / DE Update administration Medium-sized company for production and trade of steel and metal construction.
Aim of the website
The company's product range should be presented visually and in terms of content. Customers should be able to contact the company by telephone and in writing using the contact form.
Concept and design of the website
The company and its extensive product range are presented in several image mosaic areas that are automatically arranged and formatted on the different screen sizes.
The site uses stock photos that represent the product range attractively and comprehensively.
Technology
Webspace Hoster: Raidboxes Server: Nginx with server cache
Website for a financial engineering company Services:
Web development / Web design / CMS WordPress Multilingualism DE, EN animated vector graphics Legal compliance, data protection EU / DE Update administration Financial engineering and risk management - RIVACON GmbH is an established service provider of financial mathematics for banks, energy suppliers and asset managers.
Aim of the website
Company presentation and overview of services. The service areas are abstract activities and consist of analyses, calculations, estimates and the resulting forecasts. Visitors to the website should get a comprehensive overview of the range of services.
Despite the abstract nature of the company's activities, all service areas should be presented in a clear and entertaining way. The website should convincingly emphasise the company's special qualifications and convince visitors that they are at the right address for their requirements.
Concept and design of the website
Transparency and clarity are deliberately emphasised in the overall design, as these are fundamental values of RIVACON's work. Plenty of white space gives the content room to appear calm and confident. Linear and graphic structures characterise the image. Vector graphics, some animated, communicate the content in support of the textual descriptions. In keeping with the company's international orientation, the website languages are German and English.
Video headers on large screens and discreetly animated vector graphics emphasise the dynamics of the individual service areas, as these are used by RIVACON's customers for the strategic planning and marketing of their financial products.
Technology
Webspace Hoster: Raidboxes Server: Nginx with server cache
Link to rivacon.com
Websites for the trade Website for a steel construction company Services:
Web development / Web design / CMS WordPress Vector graphics Legal compliance, data protection EU / DE Update administration Family business with a tradition in steel construction in Starnberg.
Aim of the website
The website presents the company's range of services and offers a central point for customer communication and order acceptance with extensive contact forms. In particular, the company's own steel construction trades are intended to present the company's extensive range of services.
Concept and design of the website
The site combines the corporate design of the trade company with formal aspects of the steel construction trade. It provides a quick overview of all service areas, which are documented using photographs of the company's own trades. The website offers interested parties and customers a wide range of contact options.
Technology
Webspace Hoster: Raidboxes Server: Nginx with server cache
Website for an annual event of a bakers' guild Services:
Web development / Web design / CMS WordPress Interactive map Legal compliance, data protection EU / DE Update administration Every year in May, the Munich Viktualienmarkt hosts the bread market organised by the Munich, Landsberg and Erding Bakers' Guild in cooperation with the Munich Market Halls.
Aim of the website
The website announces the event and accompanies it as a guide for visitors who want to find out more about the bread market and the participating bakeries.
Concept and design of the website
The corporate design of the bread market was implemented according to the customer's specifications, taking into account complete responsiveness and ease of use on all screen sizes. The site works with the strong contrasts of the bread market colours, yellow. Black and white. The content has plenty of space to make an impact and uses large headlines to guide the visitor. The interactive map of the Viktualienmarkt during the bread market allows visitors to find their way around the market and locate any of the participating bakeries.
Technology
Webspace Hoster: Raidboxes Server: Nginx with server cache
Webshops Webshop for Life Coach Services:
Web development / Web design / CMS WordPress SEO on-page and load time optimisation WooCommerce online shop with appointment booking Multilingualism DE, FR, EN Legal compliance, data protection EU / DE Update administration This website offers life support and energy work on the metaphysical level together with a wealth of information for interested users.
Aim of the website
The website presents the services of the company, which is based in Switzerland and has been successful for many years, in a pleasant, bright atmosphere and in a very personal way. The multilingualism of the website and the option of direct chat complement the range of services on offer.
Concept and design of the website
Colours, photographs and flat vector graphics contribute to the bright and happy atmosphere of the site. This, coupled with complete responsiveness and ease of use on all screen sizes, contributes significantly to the company's success.
Technology
Webspace Hoster: Raidboxes Server: Nginx with server cache
Webshop for the dance school Tanz-Magie Services:
WooCommerce online shop Web development / Web design / CMS WordPress Legal compliance, data protection EU / DE Portrait photography on location Update administration Magical dancing with heart and joy in Weilheim.
Aim of the website
Presentation of the dance school Tanz-Magie and online shop with easy course booking of the extensive range of courses. Event blog on events and integration of video courses during the pandemic.
Concept and design of the website
In addition to the outdoor portrait photography as the visual basis of the site, a WooCommerce shop was set up for course bookings with a detailed category selection of the various course types. Booking and payment in the shop, automatic invoicing using the GermanMarket plugin. Following training in shop operation, the dance school is able to independently maintain the range of courses and administer the website.
Technology
Webspace Hoster: Raidboxes Server: Nginx with server cache
Webshop for a coffee roasting company Services:
WooCommerce online shop Web development / Web design / CMS WordPress Vector graphics Legal compliance, data protection EU / DE Update administration The flavour of a good coffee is not a matter of faith, but depends on the quality of the green coffee, the way it is roasted, the grind selected and how it is prepared - so there is a lot that can be done right. At Andechser Kaffeerösterei, everyone gets exciting coffee advice - and good coffee.
Aim of the website
The relaunch of the Andechser Kaffeerösterei website not only brings an upgrade to the latest WordPress and shop technologies, but also makes the shop more recognisable and increases user-friendliness when buying coffee via the online shop.
Concept and design of the website
The website takes the design elements of the shop into account: the background is designed in the design of the kraft paper that is found everywhere; the headlines convey the stamp design of the roastery packaging; the colours used pick up on the coffee and logo colours.
The advantage of a WooCommerce shop integrated into WordPress is that all shop pages can be designed in the corporate design and the shop is therefore seamlessly integrated into the website, not only technically but also in terms of design.
Technology
Webspace Hoster: Raidboxes Server: Nginx with server cache
Webshop for the blog Pflanzenlust Services:
WooCommerce online shop Web development / Web design / CMS WordPress Legal compliance, data protection EU / DE Update administration Lots of good tips on plants, gardening, cookery recipes and medicinal plant knowledge every week - Pflanzenlust.
Aim of the website
Basic course: tomatoes, herbal broths and fertiliser dips or a cooking meeting with wild herbs, Karin Greiner has something interesting for everyone: blog, books, radio work, shop, workshops, lectures, training courses, expert guided tours. Focal points: easy to use, easy to find and a small book shop.
Concept and design of the website
The much-read blog has over 1000 hits a day and a loyal readership. The homepage presents the author's individual offers and links to the thematic subpages. The blog is easy to search and the articles are clearly organised by category and keyword.
Technology
Webspace Hoster: Raidboxes Server: Nginx with server cache
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