Newsletter management in WordPress

Would you like to send your customers an e-mail newsletter on a regular basis? Do you want your users to be able to subscribe and unsubscribe to the newsletter automatically without you having to intervene manually? Is it important to you that all your subscribers' data is stored securely and in accordance with data protection guidelines? Then our solution is just right for you.

It goes without saying that a newsletter management system must fulfil data protection requirements and ensure that all subscriber data remains exclusively on your own web server. This not only offers increased security, but also full control over your data. Storing and managing the data locally eliminates the need for external service providers, minimising potential security risks.

A newsletter management system running locally on your server offers numerous advantages:

1. Data protection and security:
   • All data remains on your server, significantly reducing the risk of data breaches. You have full control over your subscribers' data and can ensure that all legal requirements are met.
2. High control and flexibility:
   • As the administration takes place entirely on your server, you can customise the system according to your needs. You are not bound by the restrictions of external service providers and can react flexibly to changes and requirements.
3. Cost efficiency:
   • Compared to external newsletter services, you save costs in the long term as there are no additional fees for data processing. Once set up, your investment is reduced to maintenance and any customisations, which is significantly cheaper compared to monthly fees from external providers.
4. Independence from third-party providers:
   • Local administration means you are independent of the services and terms and conditions of external providers. This not only gives you more freedom, but also the certainty that your data will not be passed on to third parties.
5. Performance and speed:
   • As the newsletter management runs directly on your server, you benefit from better performance and faster loading times. This can be particularly advantageous for large numbers of subscribers and extensive campaigns.

I integrate a newsletter management system that runs exclusively locally on your server into your WordPress website. This solution ensures that your newsletter campaigns are data protection-compliant, efficient and cost-effective.

Integration of newsletter management with the plugin "The Newsletter Plugin"

• Integration and configuration of the plugin:
  • You can easily navigate the newsletter management backend and make all the necessary settings without any prior technical knowledge.
• Customisation of registration and deregistration forms:
  • I customise the subscription and unsubscription forms to match the design of your website and ensure that they function optimally. This also includes the integration of confirmation emails and double opt-in procedures to ensure that your subscribers confirm their registration and that all legal requirements are met.
• Introduction to newsletter creation:
  • If applicable, you will receive a comprehensive briefing in which I will explain the basic functions of the plugin and show you how to create and send effective newsletters. This includes the use of templates, inserting images and links and segmenting your subscriber lists for targeted campaigns.
• Creation of a template:
  • Together we will create a template that you can use for your future newsletters. This template can be customised for each newsletter and tailored to your specific needs and corporate design.

Advantages of local newsletter management

Choosing a newsletter management system that runs locally on your server has numerous advantages:

1. Data protection:
   • All data remains on your server, minimising the risk of data breaches.
2. Control:
   • You have full control over your subscriber data and can ensure that all data protection requirements are met at all times.
3. Flexibility:
   • Local administration means you are not dependent on external service providers and can customise and expand your system at any time.
4. Cost savings:
   • Compared to external newsletter services, you save costs in the long term as there are no additional fees for data processing.

With my service for setting up newsletter management on your WordPress website, you receive a customised solution that supports your marketing strategy and at the same time meets current data protection standards.