SEO for your website

Why is SEO important?

Search engine optimisation (SEO) helps to significantly increase the visibility of your website.

Why? Google wants users to find the best possible content quickly when they search. That's why Google continuously evaluates the quality and user-friendliness of websites and calculates a ranking for each website for each search term.

What characterises a user-friendly website? It loads quickly and is easy to use on all screen sizes. The structure of the website, the individual pages and the texts are clear and concise. The content is particularly relevant to the questions asked by Google users.

Your answers to the following questions are therefore of fundamental importance for the success of your company's web presence:

• Who is your target group?
• What questions does this target group have?
• How does your website answer these questions?

It is important to note that the questions and answers change over time. It is therefore essential for a website that is successful in the long term to regularly check and optimise the user guidance and structure to ensure that it is up to date.

How do we work together to optimise your website for search engines?

• List relevant search terms for your target group
  • The search terms (keywords) relevant to your company should include the questions that your target group is searching for. From this, create an initial list of keywords for which you want to be found online and which your website should answer.
• Keyword research
  • On this basis, I carry out comprehensive keyword research and together we agree on your final list of relevant search terms. This keyword list forms the basis for all further search engine optimisation measures.
• Keyword mapping
  • In a joint process, we assign all relevant search terms to your individual service areas or products (keyword mapping).
• Structural and content analysis
  • Using your keyword list and the Seobility and PageSpeed Insights tools, I analyse the content and structure of your website. We use the results to optimise all the important structural elements of your website: the hierarchy of the headings and their texts (for search engines, they are practically the table of contents of the page), the texts of buttons and links, menus and image descriptions. In this organising and structuring process, it also becomes clear which textual content you should optimise, expand or add.
  • The internal link structure of the website helps Google to determine the relevance of pages and how they relate to each other. It is therefore very important and is optimised by us. Important pages should be linked to more than less important ones.
• Competitor analysis and comparison
  • In relation to your keyword list, we can use Seobility to make a comparison with your most important competitors. From this, we can derive ideas for optimising your own website and compare the visibility.
• Load time optimisation
  • I correct technical errors that increase the loading time.
• Ongoing optimisation process
  • The ongoing analysis results help us to continuously optimise your website and thus constantly improve its visibility and relevance for users.

This SEO process should be carried out over a period of at least six months and repeated after a break.

What do you gain from search engine optimisation?

Search engine optimisation (SEO) gives you a higher ranking in the search results.

A high ranking means more visibility for your company, more traffic to your website and therefore more potential leads for your business.

SEO optimisation is a crucial part of your success strategy as an entrepreneur.

Related article: Simple guide to creating search engine optimised content