What does the website aim to achieve?
Lots of good tips on plants, gardening, cooking recipes and medicinal plant knowledge every week - the Pflanzenlust blog by biologist Karin Greiner is primarily intended to provide information and refer to the author's professional expertise and books. Focal points: easy to use, easy to find and a small book shop.
Who is the target group?
All people interested in plant knowledge.
How is the website designed for this?
The much-read blog has over 1000 hits a day and a loyal readership. The homepage presents the author's individual offers and links to the thematic subpages. The blog is easy to search and presents the articles according to categories and keywords.