What does the website aim to achieve?
Lots of great tips every day on plants, gardening, recipes and medicinal plant knowledge – the ‘Pflanzenlust’ blog by biologist Karin Greiner is primarily intended to provide information and highlight the author’s specialist expertise and books. Key features: ease of use, ease of navigation and a small bookshop.
Who is the target group?
All people interested in plant knowledge.
How is the website designed for this?
This widely read blog receives over 1,000 page views a day and has a loyal readership. The homepage showcases the author’s various offerings and links to the themed subpages. The blog is easy to search and organises articles by category and keyword. The blog offers a direct feedback system and an automated newsletter, which is sent out fully automatically whenever new blog posts are published and continues to attract new subscribers.
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