Experts Audit
What can you do to increase the visibility of your existing website on the web?
You already have a WordPress website and would like to increase its visibility on the web. What exactly is possible with your existing website and what are the costs involved?
Your website is usually the first point of contact between your company and potential customers. A well-optimised website can make a decisive contribution to increasing your visibility online and marketing your company effectively. But how can you utilise your existing website to achieve maximum success without having to redo everything?
Expert audit: The first step towards optimisation
Before you make any significant changes to your website, we recommend a comprehensive expert audit. This audit will help you to analyse the current state of your website and identify potential for improvement.
The audit answers the following questions, among others:
- What can you do to increase the visibility of your website?
- What specific measures are possible with your existing website and what are the costs involved?
The aim of the audit is to get a clear idea of what measures are necessary to increase your visibility on the web and make your website an effective marketing tool. Not only current challenges are considered, but also future requirements for your website.
Analyse the current status of your website
- CMS and hosting:
- Does your website use WordPress as its content management system? WordPress is the most widely used CMS in the world and offers a user-friendly interface that makes it easy to manage and update content. There is also a large community of developers and experts who can provide support if needed. But even the best CMS is only as good as the hosting it runs on. High-performance hosting ensures fast loading times and high availability - both crucial factors for the success of your website.
- Themes and plugins:
- Which theme do you use? A fast, well-maintained and future-proof theme is essential in order to present your content effectively and operate the website in the long term. However, changing the theme can incur considerable costs, as this is often equivalent to a complete redevelopment of the website. It is equally important to regularly check the plugins used. A theme that is overloaded with functions or superfluous plugins can slow down the loading time of the website and cause security vulnerabilities.
- Legal requirements:
- Your website must comply with current data protection regulations. This includes, among other things, the implementation of a cookie banner, the privacy policy and the secure transmission of data. A regular check of these aspects is essential to avoid legal problems and gain the trust of your users.
- SEO status:
- How is the on-page SEO optimisation of your website? A thorough analysis of the current SEO status is crucial for visibility in search engines. Check whether your most important services are comprehensively covered in the content. In addition, meta tags, alt attributes, loading times and mobile optimisation should be checked for potential for improvement. Based on the results, you can plan the necessary measures and estimate the likely costs, from small adjustments to comprehensive content enhancements. A clear cost estimate helps you to utilise your budget efficiently and generate more organic traffic in the long term.
The future of your website: vision and planning
Once you have analysed the current state of your website, it is time to plan the future. Ask yourself what you want to achieve with your website. Should it primarily be used for customer acquisition, expanded as a platform for e-commerce or perhaps provide more content such as blog posts and resources?
Technical requirements
Depending on your objectives, technical adjustments may need to be made. Perhaps new functions need to be integrated or existing systems optimised. With the help of the website audit, you can decide whether these adjustments are possible with your current website or whether a fundamental overhaul is necessary. It is important to find a balance between cost efficiency and future-proofing.
Development of alternative scenarios
Depending on your company's goals and budget, different approaches may make sense:
- Focus on cost minimisation:
- If the focus is on reducing expenditure, smaller, targeted improvements can be made to the existing website. This could include, for example, removing unnecessary plugins, optimising loading times or making minor design adjustments.
- Focus on future-proofing and expandability:
- If your company is planning to use the website as a central part of its marketing strategy in the long term, a more comprehensive overhaul could make sense. This could include the introduction of a new theme, the integration of additional functions such as an online shop or appointment booking system and optimised user management.
A professionally conducted website audit helps you to make an informed decision about which strategy best suits your company. It provides you with the information you need to develop a website that not only meets current requirements, but is also ready for future challenges.
Conclusion
An existing website offers many opportunities to utilise it as an effective marketing tool. With a targeted audit, a thorough analysis of the current status and a clear vision for the future, you can optimise your website and thus sustainably increase your company's visibility online. In doing so, you should always keep an eye on both the costs and the long-term expandability.
The future of your website
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