What does the website aim to achieve?
Client acquisition and client retention.
Who is the target group?
The firm's business area is the legal representation of employees and managing directors in all matters of labour law.
How is the website designed for this?
Presentation of professional expertise
Hiring a lawyer is a matter of trust. The law firm's website must therefore create trust. In this case, trust is created through authenticity. This is emphasised by the portrait photos. The lawyer's expertise is conveyed through the detailed description of services and the comprehensive expert blog.
Acquisition of new clients
The expert blog is continuously updated and expanded by the customer. Users are provided with comprehensive and high-quality information on the topic they are looking for. Over the years, this blog has achieved a high level of visibility on Google and makes a decisive contribution to client acquisition.
User guidance and technical framework
The focus on the person and their professional expertise convinces the target group with quality and to-the-point information on the specialist topics. The lawyer is an outstanding expert in his specialism and successfully represents his clients in their matters.