Checklist - How do you present your company on your website?

Show what you are good at!

The quality of your content counts

Checklist - Quality content for your website

A convincing company presentation on your website can make the difference between a potential customer contacting you or switching to the competition. Here are 10 questions to help you present your company in the best possible way:

1. What characterises you / your company?
   • Gather a list of characteristics that make your company unique. These should reflect the core values and corporate culture.
2. What services do you offer?
   • Create a detailed overview of your services or products. Explain what each offer includes and what problems it solves.
3. For whom?
   • Define your target group. Who do you want to reach and whose needs are you addressing?
4. How do customers benefit from your services?
   • Describe the advantages and benefits that customers gain from your services or products. Use concrete examples and testimonials.
5. What is my / our offer worth?
   • Clearly explain the value of your services and why they justify this price. Don't forget to emphasise the quality and added value.
6. How do you want your target group to perceive you?
   • Determine the desired associations that your target group should have with your company, e.g. experienced, practical, personal, dynamic, etc.
7. What do I stand for as an entrepreneur / do we stand for as a company?
   • Formulate a meaningful sentence that summarises your values and your mission.
8. How do I / we differentiate ourselves from other providers with the same or a similar service portfolio?
   • Find your unique selling points (USPs) and emphasise them in your company presentation.
9. Which colours and symbols represent my / our company?
   • Choose colours and symbols that support your brand identity and convey the desired message.
10. Which keywords (search terms) do interested parties use to search for my / our company services on the Internet?
    • Use tools such as Google Keyword Planner for comprehensive research and create a list of relevant keywords.

Write down your answers to the questions that are relevant to you

It is worth investing time in preparing your company presentation. Because your website should answer these questions and leave a clear, convincing impression.

For me as a web developer, it is important to know and understand the intentions and visions of my customers so that I can realise the website in line with their wishes.

Support with the creation of your content

I can help you with this process as part of the development of your website. Provide me with your answers as a briefing and I will support you:

• Questions and follow-up
  • To ensure that all important points are covered.
• Image search
  • I find suitable images that visually support your content.
• Recommendations
  • For colours, fonts and design that reinforce your brand message.
• Editing your content
  • I work with experienced copywriters to optimise your texts.

Further benefits

SEO - Your company presentation as a basis

Your answers from the questionnaire are also very useful for successful search engine optimisation (SEO)!

They are an excellent basis for subsequent keyword research. This includes:

1. Initial collection of ideas:
   • Think about what terms your customers might use to find your services or products. Think of different synonyms and related terms.
2. Use of tools:
   • Use SEO tools such as the Google Keyword Planner, Ahrefs or SEMrush to analyse the search volume and competitiveness of your keywords.
3. Competitive analysis:
   • Analyse your competitors' websites. Which keywords do they use and how well do they rank for them? This can help you to identify gaps and opportunities.
4. Create a keyword list:
   • Create a list of 10 to 25 relevant keywords that you would like to include on your website. Make sure to include both main and long-tail keywords.
5. Keyword evaluation:
   • Evaluate the keywords according to relevance and search volume. Prioritise keywords that have a high search volume and low competition.

On-page optimisation of your website:

We can refine and expand the resulting on-page optimisation together after the go-live of your website.

This is how we optimise the structure, layout and content of your website step by step

Important points for the off-page optimisation of your website, which can also be considered in advance:

• Backlink building
  • Work on getting high quality backlinks from trusted sites. This will increase the authority of your website and improve its ranking.
• Social media presence
  • Use social media platforms to share your content and drive traffic to your website. Social signals can also support SEO.
• Local SEO
  • It is important for local businesses to be present on platforms such as Google My Business. Make sure that your data (name, address, telephone number) is up to date.

Development of your company website

Convince with your company website

I will work with you to develop a website that suits you. Together we will ensure that your website answers all your customers' important questions convincingly.

This is how we create a strong online presence that optimally represents your company and makes it successful in the long term.