Load time optimisation - speed counts

You have probably already landed on a website that takes what feels like an eternity to load. This can be frustrating and often leads to visitors leaving the site. Slow loading times are not only annoying, but can also have a significant negative impact on your website. To ensure that your website works quickly and reliably, I check it for "speed bumps".

Why loading time optimisation counts

Speed not only counts for user-friendliness, but also for Google when calculating the ranking of your website. A slow website can lead to a variety of problems:

• Increased bounce rate:
  • Visitors tend to leave websites that do not load quickly. This leads to a higher bounce rate, which is an indicator that users have not found the information they were looking for.
• Lower conversion rates:
  • If visitors have to wait too long for a page to load, they are less likely to carry out a desired action, be it a purchase, registration or making contact.
• Decline in sales:
  • For e-commerce websites, a slow loading time can lead directly to a drop in sales as potential customers bounce and switch to competitors.
• Poorer ranking in search engines:
  • Search engines like Google favour fast loading pages. A slow website can lead to a lower ranking in the search results, which means less organic traffic.

Further information on the loading time optimisation of WordPress websites

Factors that influence the loading time

The loading time (pagespeed) of your website depends on many factors. It is important to understand which elements can slow down your site in order to make targeted improvements:

• Hosting:
  • High-quality hosting optimised for WordPress can significantly improve the speed of your website.
• Caching:
  • Do you use server-side caching, a WordPress caching plugin or no caching at all? Effective caching can significantly reduce loading times.
• Theme:
  • A lean and fast theme and carefully selected plugins can optimise the performance of your website. Overloaded themes and unnecessary plugins, on the other hand, lead to longer loading times.
• Graphics and photos:
  • The use of optimised images, such as vector graphics and the .webp image format, can significantly reduce loading times. Large, uncompressed images, on the other hand, have a negative effect on speed.

The optimisation process

After the check, we discuss what you can change to reduce the loading time of your site. The optimisation process includes:

• Analysis:
  • Using tools such as Google PageSpeed Insights, we analyse the performance data of your website and identify the areas that need to be improved.
• Recommendations:
  • Based on the analysis, we give you specific recommendations for improving loading times.
• Realisation:
  • I implement the recommended measures or support you in carrying them out yourself.

PageSpeed Insights

The benefits for your website

Optimising the loading time not only makes your website more user-friendly, but also more attractive to search engines. This leads to a better ranking in search results and can therefore increase traffic and conversion rates. A fast website conveys professionalism and ensures that visitors enjoy spending time on your site and interacting with it.

With my expertise and the right tools, I ensure that your website loads quickly and efficiently. Together we will identify the weak points and implement targeted measures to keep your site under 1 second loading time. Contact me and let's optimise your website. Speed counts!