Webdesign Claus Pescha / Ammersee / Munich

Modern websites for
companies, trades, liberal professions, lawyers and doctors

Web development, web design

I develop your website with modern web technology in your corporate design. My websites are characterised by clarity, intuitive operation and fast loading times.

Website, webshop, CMS WordPress

I programme your web shop, website or one-pager with user-friendly operation. The result is simple administration and user experience at its best.

Update administration

My update administration is the basis for a website that is always available and up-to-date. I take over the support during ongoing operation and, if desired, also the editorial administration.

Texts, graphics, photography

Meaningful content is the basis for being found and convincing on the Internet. You provide the texts. We revise them on request and emphasise them with fonts, graphics and images. This is how we get to the heart of your message.

SEO on-page optimisation

I optimise your website for the Google search engine so that it can be found quickly on the web.

Legal compliance, data protection

If your website is not data protection compliant, you risk legal warning proceedings. That's why I will provide you with a legally compliant website with a privacy policy from eRecht24.

Webdesign Claus Pescha

I am an experienced web developer and web designer.

I have my office at the Ammersee, west of Munich and design and develop websites for medium-sized companies, craftsmen, lawyers, doctors and other liberal professions in the entire DACH region.

If required, I work together with graphic designers, copywriters and photographers from my network.

I offer you everything you need to make your website stand out:

You will be found on Google.
You offer your visitors interesting content.
Your website has fast loading times and works smoothly thanks to my regular administration during operation.

You get a website from me in excellent quality and in a short time.

With my expertise, I will make you, your company, your law firm or practice successful on the Internet.

Make an appointment now

Claus Pescha - netzwerk.design — Photo | Claus Pescha

WP 6.5.3

PHP 8.2.19

5 steps to bring your website to a convincing level!

You prepare the first meeting with me. Please think about the following questions:

What do you want to achieve and why?

What do you want to achieve with your website?
Who do you want to address?
What do you want to convey to your target group?
Why do you want to revise the website at this point in time?
What is this supposed to improve?

What information, products and services do you want to present on your website?

What content would you like to display?
In what order should visitors to your website receive this information?
What information should be captured at first glance?
Which questions of your target group do you want to answer on the homepage?
What core message should the reader keep in mind?

How do you want the design of your website to look?

What colours do you associate with yourself or your company? Which colours define your corporate design?
Which fonts define your corporate design?
To what extent does your current logo still suit you?
Which devices does your target group prefer: mobile or desktop?
Which photos and images do you need, e.g. portrait, practice, workshop, team?

What technical infrastructure can we build on?

What is your web address?
Where is your website hosted?
Do you have the access data?

Who is responsible for selecting your web designer and must attend the initial meeting?

Who should be involved in the development and design of your new website?

Who is my contact person during the development phase?

Who looks after the website during operation and needs to be trained? Should the editorial administration be carried out by us?

Where should our first meeting take place; at your premises or online?

You can find a further checklist for the conception of your company presentation in my article:

Company presentation on websites - checklist

You contact me for an initial project discussion.

Write to me or give me a call

If we leave the meeting with the feeling that we can work together with confidence, I will make you an offer.

We develop your website together and bring it online.

After your new website has been online for 3 - 6 months, we start with search engine optimisation (SEO). During ongoing operation, we update and fine-tune your content as required. In this way, we gradually improve the visibility of your website.

Further information on search engine optimisation for your website:

SEO for your website

Prices Website enquiries

network.design

References Websites

Selected reference websites show the results of my work.

Lawyer websites

Website for a law firm

Law office website - netzwerk.design — Desktop view

Web development / Web design / CMS WordPress
SEO on-page and load time optimisation
Legal compliance, data protection EU / DE
Update administration
Portrait photography

Law firm website - netzwerk.design — Detailed view

Website law firm mobile view - netzwerk.design — Mobile view

What should the website achieve?

Client acquisition and client retention.

Who is the target group?

The firm's business area is the legal representation of employees and managing directors in all matters of labour law.

How did I design the website to achieve this goal?

Presentation of the technical expertise:

Hiring a lawyer is a matter of trust. The law firm's website must therefore create trust. In this case, trust is created through authenticity. This is emphasised by the portrait photos. The lawyer's expertise is conveyed via the detailed description of services and the comprehensive expert blog.

Acquisition of new clients:

The expert blog is continuously updated and expanded by the customer himself. Users are provided with comprehensive and high-quality information on the topic they are looking for. Over the years, this blog has achieved a high level of visibility on Google and makes a decisive contribution to client acquisition.

User guidance and technical framework tailored to the target group:

The focus on the person and their professional expertise convinces the target group with quality and to-the-point information on the specialist topics. The lawyer is an outstanding expert in his specialism and successfully represents his clients in their matters.

Link to www.advo-law.de

Microsite on the topic of cancellation agreements

Microsite termination agreement desktop view - netzwerk.design — Desktop view

Web development / Web design / CMS WordPress
Microsite (1 theme, own domain)
Legal compliance, data protection EU / DE
Update administration

What should the website achieve?

In addition to the law firm's website, this microsite presents the main topic of "cancellation agreements and severance pay" independently.

The microsite is actively advertised via social media and Google and informs managing directors and senior executives about the law firm's services in negotiating termination agreements. Clients who would like legal representation for this should simply contact the law firm and arrange a consultation.

Who is the target group?

Managing directors and senior executives who need legal advice and representation vis-à-vis their employer.

How did I design the website to achieve this goal?

User guidance and technical framework for acquiring new clients:

A one-pager with a separate contact form was chosen as the format with a modern and clear design in the style of the lawyer's website. In addition to information and convincing arguments in favour of the service, visitors always have the opportunity to get in touch. Two contact channels are available for this purpose: writing a message and calling the office of the law firm.

The generous design with full-surface photos, buttons in the corporate design and graphically designed colour areas guides the user visually and in terms of content until contact is made (lead).

Microsite Cancellation agreement mobile view - netzwerk.design

Link to aufhebungsvertrag-abfindung.de

Websites liberal professions

Website for a management consultancy

Website management consulting desktop view - netzwerk.design — Desktop view

Web development / Web design / CMS WordPress
SEO on-page and load time optimisation
Appointment booking
Multilingualism DE, EN
Legal compliance, data protection EU / DE
Update administration

Website Management Consultancy Coaching Buchen - netzwerk.design — Appointment booking

Website management consulting mobile view - netzwerk.design — Mobile view

Executive coaching and organisational development in medium-sized companies.

What should the website achieve?

The aim of the website is to present the professional expertise in a convincing manner and to attract new clients.

Who is the target group?

C-level managers such as managing directors and board members, entrepreneurs

How did I design the website to achieve this goal?

Presentation of the technical expertise:

The blog plays a central role on the website in order to continuously provide this demanding target group with up-to-date content on issues relating to leadership, organisational development and team development. The blog is always accessible via a fixed button on the left-hand side.
The entrepreneur talk is a complementary format that immediately establishes credibility in the target group. It is presented under the latest blog articles on the homepage.
On the service pages and on the appointment booking page, case studies from the everyday life of the target group take up a lot of space.
The consultants convince with a portrait photo and an informative profile.
References are organised according to service areas. In addition to the pure logos, "original sound bites" are shown. This emphasises the clients' trust in the expertise of the consultancy.

Acquisition of new clients

The "Executive Coaching" service can be booked online. This is possible at any time by clicking on the "Book coaching" button.
"Call-to-action" buttons at various points on the website prompt users to book an appointment or make contact.
The website can be shared barrier-free on social media channels, increasing the reach of the site within the target group.

User guidance and technical framework tailored to the target group

The target group is characterised by the fact that it has little time for research and wants to retain control over the information and decision-making process at all times. Therefore

The website has a very short loading time of less than 0.5 seconds on average thanks to the webspace host's fast servers and the loading time optimisation.
Clear user guidance on the homepage, which lists the customer benefits for each of the main areas of advice, increases the persuasiveness of the site for the target group.
The "flying button" is used to draw the reader's attention to further content. Unlike a pop-up, which intrusively pushes itself into the user's field of vision, the "flying button" flies in within the content, generates attention but requires no user intervention. The user can continue reading and decide for themselves whether and when to follow the offer of the "Flying Button".

Link to managementberatung-coaching.de

Website for a communications agency

Website communication agency - netzwerk.design

Web development / Web design / CMS WordPress
Legal compliance, data protection EU / DE
Update administration

What should the website achieve?

Experienced journalists and authors present their portfolio: Editing, ghostwriting as well as internal and external corporate communications for client acquisition.

Who is the target group?

Medium-sized companies that want to have their corporate communications conceptualised and implemented internally and externally. Book authors who are looking for the expertise of experienced ghostwriters for their works.

How did I design the website to achieve this goal?

Presentation of the communication agency's range of services: the clarity in words and writing is reflected in the design and layout of the website. Copywriting is something personal. That's why Stefan Rosenboom's photography portrays the two entrepreneurs in a storytelling format.

Link to denk-bar.de

Website for a book illustrator

Website Turkowski - netzwerk.design — Desktop view

Web development / Web design / CMS WordPress
Legal compliance, data protection EU / DE
Update administration

Website Illustrator book launch - netzwerk.design — Book presentation

Website Illustrator gallery view - netzwerk.design — Gallery view

What should the website achieve?

Presentation of art and artists: whimsical, in love with detail, mysterious, quirky. Many international awards: Einar Turkowski, illustrator & author and his illustration art, now in its third relaunch.

Who is the target group?

People interested in illustration, book authors and publishers and customers of the illustrator.

How did I design the website to achieve this goal?

The design of the site is based on the filigree black and white drawings by the illustrator. Dark to grey backgrounds ensure that the individual works of art stand out. In addition to the gallery, there is a book presentation page for each of the author's major publications.

Link to einarturkowski.de

Blog with a small bookshop: Pflanzenlust

Website Pflanzenlust Blog Shop - netzwerk.design

Web development / web design
Extensive WordPress blog
WooCommerce online shop for self-published book sales
Legal compliance, data protection EU / DE
Update administration

What should the website achieve?

Lots of good tips on plants, gardening, cooking recipes and medicinal plant knowledge every week - the Pflanzenlust blog by biologist Karin Greiner is primarily intended to provide information and refer to the author's professional expertise and books. Focal points: easy to use, easy to find and a small book shop.

Who is the target group?

All people interested in plant knowledge.

How did I design the website to achieve this goal?

The much-read blog has over 1000 hits a day and a loyal readership. The homepage presents the author's individual offers and links to the thematic subpages. The blog is easy to search and presents the articles according to categories and keywords.

Link to www.pflanzenlust.de

Websites of medium-sized companies

Website for a plant construction and civil engineering company

Website GRUBER Holding - netzwerk.design

Web development / Web design / CMS WordPress
Scalable vector graphics
Legal compliance, data protection EU / DE
Update administration

What should the website achieve?

GRUBER is a medium-sized plant engineering and civil engineering company in the Upper Bavaria region that is characterised by a broad range of services and high quality. The aim is to acquire and retain customers and to recruit new employees for the expanding company.

Who is the target group?

Public clients such as federal, state and local authorities as well as medium-sized companies, universities and hospitals.

How did I design the website to achieve this goal?

The starting point for the web design is the company's new corporate design: colours, fonts and the striking logo as well as the completely redesigned vehicle fleet determine the elements of the website. Blue and white were chosen as the basic colours. The shapes of the logo are reflected in the design elements of the website. Graphic elements in the header and footer take up the logo shape and achieve a high recognition value. Great attention is paid to the in-house job offers and their presentation.

The site is currently administered and maintained by the customer himself.

Website for a hotel bakery

Web development / Web design / CMS WordPress
Scalable vector graphics
Legal compliance, data protection EU / DE
Update administration

What should the website achieve?

Customer acquisition and customer loyalty are the focus for the medium-sized producer of frozen baked goods for the top catering trade. Attracting new employees to the Tyrolean bakery is also important.

Who is the target group?

In addition to hotels and upmarket catering establishments, the website is intended to appeal to and convince specialist staff.

How did I design the website to achieve this goal?

As a B2B provider, the site is aimed at specialist customers who want to find out about the product range quickly. The website is intended to convey the quality craftsmanship of the company's products. Accordingly, the focus is on the presentation of the extensive product range.

To fulfil this goal, the bakery invests in excellent product photos. The photos are generously presented. This gives the products space to make an impact and whet the appetite. Despite the generous photographs, the site loads very quickly. The website has a social media link to increase visibility. The corporate design is optimised for all screen sizes.

Link to www.bonnevit.at

Website for a steel construction manufacturer

Web development / Web design / CMS WordPress
Legal compliance, data protection EU / DE
Update administration

What should the website achieve?

Medium-sized production and trading company in steel and metal construction.

The company's product range should be presented visually and in terms of content. Customers should be able to contact the company by telephone or via a contact form.

Who is the target group?

German steel construction companies looking for a low-cost supplier and trading partner from Romania.

How did I design the website to achieve this goal?

The one-pager presents the company and its product range using image collages that automatically rearrange themselves on all screen sizes.

The site uses stock photos that reflect the product range attractively and comprehensively.

Link to www.impec-steel.com

Website for a financial engineering company

Website Financial Engineering - netzwerk.design

Web development / Web design / CMS WordPress
Multilingualism DE, EN
animated vector graphics
Legal compliance, data protection EU / DE
Update administration

What should the website achieve?

The website serves to present the company, provide an overview of services and attract customers. Visitors to the website should get a comprehensive overview of the range of services.

Who is the target group?

Financial engineering and risk management - RIVACON GmbH is an established service provider of financial mathematics for banks, energy suppliers and asset managers.

How did I design the website to achieve this goal?

The service areas are abstract activities and consist of analyses, calculations, estimates and the resulting forecasts.

Despite the abstract nature of the company's activities, all service areas should be presented in a clear and entertaining way. The website should convincingly emphasise the company's special qualifications and convince visitors that they are at the right address for their requirements.

Transparency and clarity are deliberately emphasised in the overall design, as these are fundamental values of RIVACON's work. Plenty of white space gives the content room to appear calm and confident. Linear and graphic structures characterise the image. Vector graphics, some animated, communicate the content in support of the textual descriptions. In keeping with the company's international orientation, the website languages are German and English.

Video headers on large screens and discreetly animated vector graphics emphasise the dynamics of the individual service areas, as these are used by RIVACON's customers for the strategic planning and marketing of their financial products.

Link to rivacon.com

Craft websites

Website for a steel construction company

Website Stahlbau Handwerk - netzwerk.design

Web development / Web design / CMS WordPress
Vector graphics
Legal compliance, data protection EU / DE
Update administration

What should the website achieve?

Presentation of the traditional family business in the steel construction trade and its services. Customer and employee acquisition.

Who is the target group?

Clients for the steel construction trade and specialised personnel.

How did I design the website to achieve this goal?

The website presents the company's range of services and offers a central point for customer communication and order acceptance with extensive contact forms. In particular, the company's own steel construction trades are intended to present the company's extensive range of services.

The site combines the corporate design of the trade company with formal aspects of the steel construction trade. It provides a quick overview of all service areas, which are documented using photographs of the company's own trades. The website offers interested parties and customers a wide range of contact options.

Link to www.stahlbau-maerz.de

Website for the Munich bread market

Website Munich Bread Market - netzwerk.design

Web development / Web design / CMS WordPress
Interactive map of the market stalls
Legal compliance, data protection EU / DE
Update administration

What should the website achieve?

Every year in May, the bread market organised by the Munich, Landsberg and Erding Bakers' Guild takes place at Munich's Viktualienmarkt in cooperation with the Markthallen München. The participating companies and their places at the market are to be depicted on the website.

Who is the target group?

Visitors to the bread market.

How did I design the website to achieve this goal?

The website announces the event and accompanies it as a guide for visitors who want to find out more about the bread market and the participating bakeries.

The corporate design of the bread market was implemented according to the customer's specifications, taking into account complete responsiveness and ease of use on all screen sizes. The site works with the strong contrasts of the bread market colours, yellow. Black and white. The content has plenty of space to make an impact and uses large headlines to guide the visitor. The interactive map of the Viktualienmarkt during the bread market allows visitors to find their way around the market and locate any of the participating bakeries.

The site is currently administered and maintained by the customer himself.

Webdesign Claus Pescha / Ammersee / Munich

Modern websites for
companies, trades, liberal professions, lawyers and doctors

Webdesign Claus Pescha

5 steps to bring your website to a convincing level!