Why a flying button instead of a pop-up? Non-intrusive customer acquisition on websites!
They are unspeakably annoying. These pop-ups that pop up on every website craving attention and newsletter subscribers. And instead of me being able to continue reading the sentence I'm reading, a pop-up appears in front of my face trying to sell me something. Whatever it is, it's definitely the wrong time, because: I'M READING RIGHT NOW! Your actually interesting content. But you're interrupting me. Rude. I don't think I'll call after all. - Do you sometimes feel the same way? Then read on.
In the world of online marketing, pop-ups are a ubiquitous tool for attracting the attention of users. However, visitors often find them annoying or intrusive. This is where the flying button offers an elegant alternative. This article explains why the use of flying buttons can be an effective method of customer acquisition without compromising the user experience.
What is a flying button?
A flying button is an animated call-to-action (CTA) that appears at strategic points within the website content. A subtle animation in which the button moves attracts the user's attention. In contrast to pop-ups, which often block the entire screen, the flying button remains unobtrusive and does not require immediate interaction from the user.
Advantages of the Flying Button
- Less intrusive
- The biggest advantage of the flying button is its non-intrusiveness. While pop-ups interrupt the user and often lead to frustration, the flying button offers a more subtle form of advertising that does not disrupt the flow of reading.
- Higher acceptance rate
- Due to its unobtrusive nature, users tend to respond more positively to flying buttons. This leads to a higher acceptance rate and potentially a better conversion rate, as users do not feel that they are being forced to take an action.
- Improved user experience
- A positive user experience is crucial for the success of a website. Flying buttons contribute to this by providing information without overwhelming the user. This can increase overall satisfaction and engagement on the site.
- Flexibility in placement
- In contrast to pop-ups, which are often placed centrally, flying buttons can be positioned flexibly within the content. This makes it possible to adapt them to the context of the content being read and maximise their effectiveness.
Optimisation for flying buttons
- Choose the right position
- The position of the button should be chosen in such a way that it increases attention without disturbing the flow of reading. Favourite positions are at the edge of the screen or near important content.
- Optimise the timing
- The time at which the button appears is crucial. Too early and it will be ignored; too late and the user may have already lost interest. Test different times to find the ideal balance.
- Keep the design simple
- The design of the flying button should be simple and clear to communicate the message quickly and efficiently. Avoid excessive and repetitive animations that could distract from the content (one 'hello' is enough for really interested visitors).
- A/B testing
- To maximise the effectiveness of your flying button, carry out A/B tests. Compare different versions of the button to see which one has the highest engagement rate.
Conclusion
Flying buttons offer an innovative alternative to traditional pop-ups. They attract users' attention without compromising their experience. By implementing a flying button, companies can improve their web presence, increase user engagement and ultimately boost their conversion rates. In a digital landscape that increasingly emphasises user-friendliness, the flying button could be just the right tool to stand out from the competition.
And here, by chance, an example flies in.
You can click on it.
But you don't have to.