Search engine optimisation - netzwerk.design
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Search engine optimised content creation on websites

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4 min.

Search engine optimisation (SEO) is a decisive factor for the visibility of websites on the Internet. SEO means designing your website and its content in such a way that search engines can easily recognise and index it. Optimising your WordPress website can make your content easier to find for your target audience and drive more qualified traffic to your site. In this article, we'll go step-by-step to explain how you can create your WordPress website content in a search engine optimised way.

1. formulate the key points of your company presentation

Firstly, the Key points of your company presentation be clear. You will need them as a basis for the next steps. If you are still in the discovery or reformulation phase, please also read the article Company presentation - checklist not only for start-upswho can help you with this.

2. keyword research

Before you start writing content, you should carry out thorough keyword research. Tools such as Google Keyword Planner or Seobility can help with this. Choose keywords that are relevant to your topic and have a high search volume. Make sure to include both main and secondary keywords (long-tail keywords) in your content.

The simplest version of Seobility is a free tool for website analysis and search engine optimisation >> Link

Seobility Keyword Research Tool >> Link

3. creation of content

When creating content, focus on creating high-quality, informative and unique articles. Your content should focus on the needs and questions of your target audience and naturally incorporate your chosen keywords. Also take the opportunity to set internal and external links to improve the user experience and support search engine optimisation.

4. use of SEO plugins

WordPress offers a range of SEO plugins, such as SEOPress or Rank Math, which help you to optimise your content for search engines. These plugins allow you to add meta titles and meta descriptions, customise your URL structure, create XML sitemaps and perform many other SEO tasks.

5. optimisation of images

Images can make your website more appealing, but they can also help your SEO efforts. Make sure your images are optimised by compressing them, adding alt text and incorporating them correctly into your website structure.

>> Click here for our guide to image optimisation for your website

6. optimisation of the page speed

The loading speed of a website is an important ranking factor for search engines. Tools such as Google PageSpeed Insights can help you to check the speed of your website and make improvements. Plugins such as WP Rocket or Autoptimise can help to speed up your WordPress website.

To Google Pagespeed Insights

7. mobile optimisation

Google and other search engines favour mobile-friendly websites. Therefore, make sure that your WordPress website is fully responsive and works well on all major screen sizes.

Summary:
Search engine optimised creation of website content

Key points of the company presentationFormulate the key points of your company presentation for your web presence. As an introduction, you can use these Checklist use.
Keyword researchFind relevant and high-volume keywords for your content.
Content creationCreate high-quality and unique content that naturally incorporates your keywords.
Use of SEO pluginsUse plugins such as SEOPress or Rank Math to optimise your content on-page.
Image optimisationCompress images, add alt texts and integrate them correctly into your website.
Optimisation of the page speedUse a server cache or plugins to improve the loading speed of your website.
Mobile optimisationMake sure that your website works well on all screen sizes.

By following these simple steps, you can create your WordPress website content in a search engine optimised way and improve your visibility in search engines. It takes patience and constant work, but the results can be significant.

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